Website loading slowly around 11 seconds

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My site is gingerbranded dot com; it is taking around 11 seconds to load fully, which seems very slow to me. Other websites with the same amount of graphics and content load in less than 4 seconds.
I've run both gtmetrix and ping and traceroute test.

Looking at the waterfall results, it shows a 5-second delay at the beginning.
The trace route did not show anything strange.

Any help would be appreciated.
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Tim S.
Capedrew,

When I run GTMetrix.com tests on your domain, it appears you are loading a lot of content. Are you using a caching plugin within WordPress? If not, you may need to. If you are, you may want to turn it off and see how that affects the load times. Ideally, following the recommendations that GTMetrix makes should help out your load times.

Thanks!

Tim S