You may find yourself often fighting the frustration of having your business emails getting classified as spam in your customer email boxes. The fact is that about 80-90% of ALL email on the internet is spam. In spite of this, businesses anticipate increasing the number of email campaigns on the web.

To stop the bombardment, people and businesses are creating filters, or buying company services that filter email so that they receive only content that they deem relevant to them. So, whether or not your email is legitimate, if a receiving host or email spam program is aggressive or set a certain way, your emails could very easily get marked as spam. Unfortunately, this is not a server or hosting issue. This is a general issue with email that you will find no matter where you host your business emails. This article discusses what you can do from your end.

Steps to take when your emails are ending up as spam

There are several things that may help, but bear mind these are suggestions and not a guarantee that your email will no longer be filtered as spam:

  1. Make sure that you are not in violation of the CAN-SPAM Act of 2003. Verify that your emails make the grade and you're not falling into common filtering rules.
  2. Send your customers a personal email message requesting that they white-list your domain, so that your business emails don't get filtered into Spam. In this, I'm referring to a "personal" email as one that doesn't include your marketing links or business advertisements or enhancements that may flag the email as something other than a personal email.
  3. Check to make sure that your Email Authentication is enabled. This helps stop spam coming from your email address (even if you're not sending any that you know of). One of the common tactics by spammers out there is to spoof email coming from your domain. This causes you to get blacklisted even though you're not sending emails. Here's an article on these settings: Email Authentication - SPF and DomainKeys.
  4. If all else fails, you might want to consider a paid service or use a large specific email host for sending business emails- like Google mail. There are services for sending out emails for marketing such as Check them out as possible solutions since they can provide business email and newsletter services.
  5. Examine your email bounces. When an email bounces, it will tell you "why" it's being bounced and give you a source or reason for the bounce. If you're being listed on a service (that you may not be aware of), then you should investigate. In some cases, you can very easily remove yourself from a list simply contacting the authority who has blacklisted you. This may not always be the same person as the email administrator of that server. However, you can also send an email to an email administrator of the service to find out why your emails are being blocked. Though, I would only do this after examining the reason for the block and ,making sure that you have done your due diligence by reading their bounce messages and confirmed that you're not sending spam.

Ultimately, you cannot force people to receive your emails or control how they perceive when an email is being labeled as spam or junk email. You can only control those factors that may lead your domain or email as being labeled as a spam by observing the reaction to the emails that you send out. Hopefully, the information that I have provided will help you (and anyone else reading this post) in at least stopping spam being inadvertently being sent as well as providing possible solutions that will lead to successfully marketing your business through email.
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n/a Points
2014-05-27 10:38 am

What happened to me is that people I send messages to all the time, are suddenly getting messages labeled JUNK.  It is happening to a friend also.

Thanks for any help.

24,054 Points
2014-05-27 10:58 am
Hello Chris,

Following the methods above will certainly help other servers from labeling you as junk or spam. Ultimately, however, it is up to the receiving server how it labels you. The best bet is to have the people whom you email all the time set you as 'not spam' on their side.

Kindest Regards,
Scott M
n/a Points
2014-10-03 8:25 am

Thanks for tell us these simple and easy steps to stop emails form being labeled as spam because Professional mail accounts provide for you a lot of features and profits than a free email services.

n/a Points
2014-12-02 4:45 am

What of in a case you can get to tell your clients to mark you as not spammed, what is the best technique to use to solve the issue. because im getting the same issue constantly. Thanks

11,156 Points
2014-12-02 9:41 am
Your clients marking your emails as not being spam can sometimes help a bit, but will be marked as spam again if the recipients' mail provider detects them as spam again. The best solution would be to follow the instructions outlined in this article to avoid being marked as spam.
n/a Points
2014-12-17 9:00 pm
Mine issue deals with my personal mail--my business mail gets through. It is a wonderful article and will pass on to other folks. Thank you.
n/a Points
2015-02-19 11:11 am

I appreciate your post, still applies today. Good comments from everyone as well.

My situation is a little different in that we've already had our customers add our domain to their white lists yet we still get flagged as spam on their systems. The strange part is that it only started happening when we switched to a different domain for our email (we were @DOTITLABELS.COM and we're now @DOTIT.COM) Prior to using DOTIT.COM, there were no issues with being labled spam.

Could it be that some filters are set to label message spam that have a domain with a sexual undertone. Like in DOTIT it could be interpreted as DO TIT or DOT IT. Could that be the issue? I've perused the Internet a bit on the CAN-SPAN act of 2003 and I really didn't get anywhere regarding this. I'd really like your opinion.

Other than that, I really don't know what else it could be. The scariest part about this whole thing is that it's probably happening a lot more than we're even aware of. Because we definitely fully embrace email in our company in that the majority of our communication with our customers, vendors and other contacts happen through email. So if just 1% of them are getting thrown into spam, that's still WAY too many.

I look forward to hearing from you and everyone's view on this.

Keep it real,


2,043 Points
2015-02-20 11:19 am
Hello Jamie,

You are correct the domain could be interpreted as DO TIT which can trigger some filters. However doing all of the steps above is about as much as one can do without changing your domain name.

Best Regards,
TJ Edens

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