Email Marketing 101

Email Marketing is a general term used for promoting your website by emailing customers and potential customers who visit your site.

What are the different types of Email Marketing?

• Newsletters: are a great regularly timed way to keep your site visitors informed. You can choose to do publish weekly, monthly or whatever schedule works best for you and your business. The most effective newsletter lists are created by offering a signup form on your site so you know that the people receiving your newsletter really want to receive it. It is generally considered bad practice to email newsletters to anyone who didn’t ask to be on your list.

• Email Promotions: Do you have an upcoming sale, special offer or product lunch you want to let visitors know about? Email promotions are a great way to get the word out for your business to your customers and potential customers.

• Surveys: Want feedback on how to improve your product or service; or a better idea of what customers are pleased about? Surveys are a great way to show your customers you care what they think and find opportunities for improvement.

How can I send out a Newsletter, Email Promotion or Survey?

While you could use the CC and BCC fields in either webmail or your email client, there’s a much better way to conduct email marketing campaigns by automating the process. One example is an application named phpList. It’s a program specifically built for email distribution, and it’s quick and easy to install through your site’s cPanel. Please see our article How to install phpList for step-by-step installation instructions.

Bulk Email Sending

For us to whitelist domains and help prevent spam, we recommend shared customers sending more than 250 emails per hour submit an email limit exception via your Account Management Panel (AMP). cPanel VPS / dedicated server administrators can set this in WebHost Manager (WHM).

While shared hosting has more restrictions, we do offer a large variety of VPS hosting plans with more email flexibility.