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So you have your website up and ready, but you don't have any traffic yet. For most sites, search engines are the primary source of traffic, so it's important to let the search engines know that your website exists. In this article, we'll discuss how you can help get your site into search engines.

Even if you don't do anything, over time your website will probably get listed on its own. Search engine spiders are constantly crawling the web and will eventually reach your site, but not only does this take a lot of time, it's also unlikely that you'll get a high enough position in the search engine to show up in the first few pages of search results. For this reason, if search engine traffic is important to your site, there are ways you can actively get your site listed and ranking well in search engines to dramatically increase your traffic.

Do note that search engine ranking is not dependent on the server you are on, who is hosting your site, or whether you have a dedicated IP address. InMotion Hosting also does not control how search engines rank your site, as search engines are run by third parties that follow their own policies.

What Is SEO and what do I do?

The ability to get your site listed in the search engines and to rank highly is known as SEO, or Search engine Optimization. You can learn the basics about SEO in our SEO getting started guide.

Next, do some research on how search engines work. There are hundreds of reliable articles online that offer tips on search engine optimization. To get started:

First Steps

You should start by adding your site to search engines manually instead of waiting for them to look for you. The site below will allow you to add your site to many search engines at one time:

For CMS users (Joomla, Wordpress, etc), use "search engine friendly" (SEF) URLs. These reformat the URLs of your website so they are understandable by search engines. For example, below is how a CMS may format your URL:

A Search Engine Friendly (SEF) URL would look like this:

These are easier for search engines to read, making it easier for them to index your site. Most CMS's will have a SEF extension or plugin that can do this for you.

Next Steps

After following the SEO basics, you can help your site further by tweaking it a little more. Below are the most common things to do next.

  1. Create a sitemap! Sitemaps are mainly used by Yahoo and Google to index your site:

    If you are using a CMS, your CMS may have a third-party sitemap extension.

  3. Use meta tags:

Social Media - Get your site noticed!

With social media getting stronger every day, the search engines have taken a very big interest in how your site performs on these types of sites. The more attention your sites receive, ie: the more people are talking about it, the more credibility this can give your site for specific search terms. Social media is not the Be All End All to get a higher ranking, but it certainly helps. You can learn more about social media for building traffic and ranking by clicking here.

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Continued Education in Course 207: Search Engine Optimization
You are viewing Section 2: How to get your site into search engines
Section 1: Search engine optimization getting started guide

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n/a Points
2016-04-01 6:21 am

Thanks Sir,

It helped me a lot

n/a Points
2016-01-14 1:27 am


It’s actually a great and useful piece of info. 

I’m happy that you just shared this useful info

with us. Please stay us informed like this. Thank you for sharing.

n/a Points
2015-11-18 3:06 am

i would like to thanks for this informative post.  this post really fruitful for me .

n/a Points
2015-08-26 12:17 am

Are my urls search engine friendly?


42,337 Points
2015-08-26 11:59 am
Hello Magnus,

They look good. If you have any further questions or comments, please let us know.

Arnel C.
n/a Points
2015-06-27 6:58 am

Very useful information I found from this article. Search engine friendly website can get higher rank in serp, for that people prefer eCommerce seo and ppc management.

n/a Points
2014-06-03 7:50 am

Nice article, quite informative. I was trying to submit my website on various search engines to get the expected traffic on my website

Please go through it and suggest changes if any.

11,186 Points
2014-06-03 8:07 am
While we can provide a bit of advice through these articles, we are unable to perform an SEO audit on your site. I recommend contacting an SEO firm that you will be able to hire to complete this.

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