Most recently, the topic of ‘Growing your business through SEO’ has become widely popular in many blogs and articles. Putting all your marketing budget into SEO or any specific marketing field for that matter isn’t wise. No single marketing field is going to provide the growth that you are looking for.
In this article, we will cover a couple of different fields for you to focus on.
The below list is far from exhaustive. For best results, spend time in several different fields. This is how you can have the most impact. The following fields are just a few that we recommend focusing on:
Pay Per Click (PPC)
Pay Per Click (PPC) and Paid Advertising: Just having a live website doesn’t mean that you will get traffic. In fact, with the amount of information that is published daily, it’s hard for your website and content to get attention organically. To get more traffic and customers, you will need to run PPC advertising. PPC along with SEO will increase the chance that you reach your intended audience. Advertising on social media is also a wise idea, but it’s very similar to the greater web ad market where you will need to pay for an advertisement to gain attention. These advertisements are based on the keywords associated with the content that is used to advertise.
Is paying for advertising worth it? In a report from Google, they found that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.” We’d agree, gain traffic and grow your business through purchasing advertising.
Focus on marketing with multimedia, such as videos, Facebook live, infographics, print flyers, and blog posts. The focus is to drive your audience to respond to a call to action. Multimedia marketing doesn’t have to be done on all your company channels, but also on others. Work to form relationships with others who are in the same field of work and organize a guest blog or social media content swap. This is a great way for those not familiar with your organization to learn more.
Another multimedia marketing method is to create an ebook or downloadable material which will further your customer’s knowledge of your products or services.
Relying solely on SEO or any marketing field to bring proper growth to your company is not wise. Focus on several different marketing fields to get in front of your target audience. PPC and social media advertising allow you to reach a greater audience. Mixing up the type of content and focusing on multimedia marketing can allow those who have never heard of your organization to learn more.
Need more SEO advice? Check out The SEO Checklist Every Small Business Needs.