WordPress Website Rebuild: What It Is and What’s Included

Your WordPress site loads slowly, looks outdated, or can’t handle the features your business needs now. A new coat of paint won’t fix that.

A WordPress website rebuild replaces the structure, codebase (the underlying code that runs your site), and technology stack underneath your existing site. InMotion Hosting handles the WordPress setup, the rebuild, and your blog migration for you. This guide explains how a rebuild differs from a redesign, what each rebuild plan includes, and how your existing content moves over.

Website Rebuild vs. Website Redesign: Understanding the Difference

These two terms get used interchangeably, but they describe different work. A redesign is a visual update: new layouts, colors, fonts, and imagery on the site you already have. The code and structure underneath mostly stay the same.

A rebuild goes deeper. It changes your site’s structure, codebase, and technology stack, not just the way it looks. InMotion Hosting typically recommends a rebuild when a site is outdated, runs slowly, or is missing functionality your business needs now.

Once you know which one your site needs, the next question is what a rebuild actually includes.

What’s Involved in a WordPress Website Rebuild

A WordPress website rebuild covers more than swapping themes. InMotion Hosting rebuilds a site to fix problems a visual refresh can’t touch, including:

• Replacing outdated technology
• Security enhancements
• New features
• Accessibility improvements
• Site optimization, including code and images
• Database optimization

InMotion Hosting offers two rebuild plans. Both rebuild your homepage to closely match your current site, plus a set number of your existing subpages.

Plan	What’s Rebuilt
Rebuild Starter	Homepage rebuilt to closely match your current site, plus 5 existing subpages
Rebuild Pro	Homepage rebuilt to closely match your current site, plus 10 existing subpages

Both plans include the same core build:

• WordPress setup
• Blog setup or migration (WordPress to WordPress)
• AI-generated copy
• Contact forms
• Responsive design
• A drag-and-drop page builder, so you can update pages yourself without touching code
• An SEO-friendly build (built for search engine optimization)
• Additional subpages at extra cost

Need more than either plan covers? Ask about a custom quote. A dedicated project manager oversees your rebuild throughout the project. Your plan includes set revision rounds, and your project manager confirms them at kickoff.

Timelines vary by scope. A basic rebuild can take as little as two weeks. Mid-sized sites with custom features can take up to four weeks. Revisions, third-party integrations, and specific functionality requests all affect the schedule, so InMotion Hosting gives you a timeline tailored to your site.

A rebuild isn’t limited to sites already running WordPress. InMotion Hosting can convert sites built on other platforms to WordPress too. If your site needs a customized solution, InMotion Hosting provides a revised quote.

For current plan details and pricing, visit the Site Rebuild services page. If your site doesn’t need a rebuild and you’d rather start from scratch, see custom website design, or read What’s Included in InMotion Hosting Custom Website Design to compare the two.

Once your rebuild plan is set, the next step is making sure your existing content survives the move.

Migration Process for Site Rebuilds

A rebuild replaces your site’s foundation, but your content doesn’t have to start over. InMotion Hosting migrates your existing blog content from WordPress to WordPress as part of every WordPress website rebuild plan. If you run an online store, product migration from WooCommerce to WooCommerce is available too.

Your project team confirms exactly what will be migrated before any work begins, so you know precisely what moves over and what doesn’t.

Tip: During onboarding, list what matters most: specific posts, products, forms, or media files. Naming your priorities up front helps your project manager scope the migration accurately and avoid surprises at launch.

If you only need to move an existing WordPress site without rebuilding it, migrating it yourself is also an option. For the DIY steps, see the guide on migrating a WordPress website.

Every InMotion Hosting website rebuild starts with a conversation with the InMotion Hosting Sales team, since there’s no self-service checkout for Website Services. They help you choose the right plan before work begins. To see what happens right after you sign up, read Getting Started with InMotion Hosting Professional Website Services.