Defining Goals For Your Web Design Process And Web Designer

A successful web design process is truly dependent on how clearly you define and articulate your goals. The web design team is there to bring your vision to life, but if the vision is unclear, the process will become frustrating for all parties involved. Presenting focused goals will produce the best results and web design experience.

Defining goals may seem difficult if you aren’t sure of your desired end result, but it doesn’t need to be hard. Below are questions and tips to help you define and explain your website goals to your web designer.

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Website Purpose

Why are you getting a website? It could be as simple as needing an online business card or as complex as selling your products or services. But defining the “why” is a very important step towards explaining your goals to your web designer. If you just need a simple informational website, your overall goals will be different than if you need a complex eCommerce website.

Defining your website’s purpose will also help you uncover and address other needs for the completion of the project, and allow you to discuss those needs with the web design team early on.

What Is Your Call To Action?

A call to action (CTA) prompts the customer to do something when they land on your site. Common CTAs are contact buttons, forms to request a quote, or language encouraging them to view a particular page. When the customer lands on your site, what do you want them to do? Do you want them to reach out to you for a quote, sign-up for your newsletter, or purchase an item?

The goal of your CTA will dictate design elements and overall structure, so it is very important to clearly define this goal to the web design team in the beginning.

Find Examples Of Websites You Like And/Or Dislike

Browsing websites will give you a great idea of what you like and dislike. The information you gather from browsing examples will help you develop the aesthetic goal of the website, giving your web design team the important insight to produce a great website for you.

Even if you only find websites you do not like, the information will tell the team to know to stay away from particular styles. Having a goal for the overall design, loose or fully thought out, will help the web designer create a presence you’ll be happy for customers to see. 

Special Functionality

In addition to the CTA and the design, goals for the functionality are also important for a successful web design process. Think about how you would want your website to function. In addition to the number of pages, will you need a blog, a membership area, or event registration? 

Defining special functionality goals, in the beginning, will allow the web designer to plan and inform you of additional costs if applicable. They will also be able to tell you if the request is within their scope or if you will need to find a developer. 

Clearly defining your goals at the start of your web design process will ensure a smooth, positive experience for all parties involved. Taking a moment before jumping into the creative process will allow for a better product in the end.

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Anne Agustin Web Design Project Successs Advisor

Anne is a Project Success Advisor at InMotion Hosting, where she coordinates custom web design projects for multiple clients. In her free time, she likes to play video games, journal and can be found re-organizing her workspace from time to time as a stress reliever.

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