Your business email address is a very important element in positioning your business for success. It acts as your online business card, reminding the customer of your business and brand each time they reach out to you. It’s important to get it right. This article will outline considerations when creating your professional email addresses for your business.
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Use Your Domain
When creating business email addresses, it’s important to have and use your own domain. Using your domain for your businesses’ email addresses builds authority around your brand and helps instill trust in your prospective customers. It’s more professional than using Gmail or Yahoo for your email accounts and can establish your business as reputable for both customers and other businesses.
Also, when using your own domain, you don’t have the naming restrictions you would have if creating an email with Gmail or Yahoo. For example, when creating an email address with an email service like Gmail, chances are your first name and last name combination, or a similar variation, will already be taken. Though [email protected] may not be available, you can create [email protected] easily on your own domain.
Creating Staff Email Addresses
Before creating business email addresses for you and your staff, consider the format you want to establish for your company emails. Do you want to use [email protected], [email protected], or [email protected]? Deciding on a format and sticking to it will help customers email and contact your business more easily. It will also help your employees when they are reaching out to each other via email. Conforming to a standard also assists in building and maintaining your professional reputation.
Think about it, if you were considering a web design agency but the account manager, web designer, and developer all had different email formats, how would that affect your customer experience? The frustration of trying to remember each email address would cloud positive experiences and amplify negative experiences. Put your best foot forward and make sure your email addresses have a naming standard.
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Generic Email Addresses
Staff emails are an important element of running a successful business, but so are generic emails. Creating email addresses like [email protected] or [email protected] gives you the ability to centralize important information and initiatives. Using a generic email for your contact form submissions or newsletters allows multiple parties access to the information and ensures the information is always accessible to the company. Accessibility is especially important when purchasing software and tools. Using a staff email to establish an account with an important 3rd party could prove disastrous if the staff member moves on without giving you access to the account.
The creation of your business addresses should be considered carefully. Use the information above to set up accounts that will grow with your business and facilitate easy communication with customers and staff. Need additional assistance with email set up? Check out our informative email tutorials and guides.