The value of redundant and logical navigation, also known as “Information Architecture”, should not be overlooked when creating a site with the WordPress site builder. It ensures visitors can navigate your site successfully and find what they are looking for. This can also provide a consistent road map for your site and reduce bounce rates as seen in web analytics. In this article, we will go over redundant and logical navigation so you can build a website that gives visitors a favorable user experience.
Logical navigation on your website is important because it’s your user’s road map to your site. If users can follow and understand the navigation they’ll be more likely to stay on your website. If visitors get confused or lost and can’t find what they’re looking for, they will leave (also known as bounce). When making logical navigation you should consider the goals of your business as well as your audience. You want the navigation to be easy for your users to understand but you also accomplish your business goals. For example, if you have an eCommerce site you want to make sure your store is represented.
Benefits of Logical Navigation
- Users can find what they are looking for
- Visitors more likely to stay on site
- Can guide users toward higher priority pages/products
Redundancy is an important part of making a site accessible because it ensures users understand how to navigate your website. They let users track where they are on the website and navigate to a previous section easily. Examples of redundancies are breadcrumb navigation, adding alt text to images and links, and adding labels to forms. It’s a redundant way of communicating so specific sets of users can get the same information. This is important because everyone thinks differently.
Benefits of Redundant Navigation
- More user friendly
- Easier for users to find what they’re looking for
- Gives the user several ways to find the same information