How to Create Deals Using HubSpot

How to Create Deals Using HubSpot - header image

HubSpot allows you to track your customer interactions, including the opportunities when you or your customer have discussed the possibility of a deal. A deal is an agreement between you and a customer to purchase a service or product.

HubSpot allows you to create, track, and manage a deal for your business. This tutorial will guide you through each option and describe the interface you will be using.

How to Create a Deal in HubSpot

  1. Log into HubSpot.
  2. Click on Sales > Deals from the menu.
  3. On the Deals page, all existing deals are displayed in either List or Card view.

    Create a deal page
  4. Click on Create deal in the top right corner.
    Create deal form
  5. When creating a Deal, the following fields are required.
    • Use the Deal name field to describe the Deal.
    • Select the Pipeline the Deal belongs to.
    • Select a Deal stage that describes the progress of the deal you are recording.
    • Use Amount to record the value of the Deal.
  6. If you have a Close date, click on the date in the form to pick a date from the calendar.
  7. Select a Deal owner or click on No owner from the drop-down menu. This is used to indicate the person who is working the Deal, like a Sales Agent or Account Executive.
  8. Click on the drop-down menu for Deal type to select New Business or Existing Business.
  9. Select a Priority for the deal – Low, Medium, or High.
  10. The next section is labeled “Associate deal with” and starts with Contact. Select single or multiple contact(s) from your HubSpot and click on the checkbox to include timeline activity.
  11. The next entry uses the Company contacts from your HubSpot CRM account. Like contacts, you can also click on multiple company contacts and include timeline activity.
  12. The final item in the Deal form is labeled Add a line item. If you have a product library, you can select an item and include quantity.
  13. You can scroll to the bottom of the form and click on Create to save your entries.

Each of these items can be added during the creation of the deal or added to the Deal record later.

The Deal page shows details of the deal in a 3-column format. This is an example of a newly saved Deal:

Deal page

Understanding the Stages of a Deal

It is important to understand the stages of a deal you have created with a customer or company. There are six stages from which you can select:  

  • Appointment scheduled – a meeting has been scheduled to discuss the deal.
  • Qualified to buy – you have determined that the customer is qualified to purchase your service or product.
  • Presentation scheduled – a presentation highlighting your service or product has been scheduled
  • Decision maker brought-in – your deal has been moved to a decision maker.
  • Contract sent – a contract for your deal has been published and sent to the customer.
  • Closed won – the deal was closed, and the client was converted to a sale.
  • Closed lost – the deal was closed, and the client did not purchase.

New deals will start with Appointment scheduled. Click on the drop-down arrow to select a different stage if necessary. Understanding the stage of a deal helps you to determine your next action toward the customer or potential customer.


HubSpot provides a way to track the stages and information used in creating a deal. Revenue can be improved by using the information gained in the experience of past sales. Understanding the history of your sales with a particular customer will help you to refine the steps that you take to close a deal more efficiently.

AC
Arnel Custodio Content Writer I

As a writer for InMotion Hosting, Arnel has always aimed to share helpful information and provide knowledge that will help solve problems and aid in achieving goals. He's also been active with WordPress local community groups and events since 2004.

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