Email Marketing is a general term used for promoting your website by emailing customers and potential customers who visit your site.

What are the different types of Email Marketing?

  • Newsletters: are a great regularly timed way to keep your site visitors informed. You can choose to do publish weekly, monthly or whatever schedule works best for you and your business. The most effective newsletter lists are created by offering a signup form on your site so you know that the people receiving your newsletter really want to receive it. It is generally considered bad practice to email newsletters to anyone who didn't ask to be on your list.
  • Email Promotions: Do you have an upcoming sale, special offer or product lunch you want to let visitors know about? Email promotions are a great way to get the word out for your business to your customers and potential customers.
  • Surveys: Want feedback on how to improve your product or service; or a better idea of what customers are pleased about? Surveys are a great way to show your customers you care what they think and find opportunities for improvement.


How can I send out a Newsletter, Email Promotion or Survey?

While you could use the CC and BCC fields in either webmail or your email client, there's a much better way to conduct email marketing campaigns by automating the process. One example is an application named phpList. It's a program specifically built for email distribution, and it's quick and easy to install through your site's cPanel. Please see our article How to install phpList for step-by-step installation instructions.

Limitations on Sending Email:

In order to help prevent spam, we do limit the number of emails that can be sent from a domain to 250 emails per hour. If you need to send more emails per hour than the limit, you can request an email limit exception through your Account Management Panel (AMP)

While we do limit emails sent, we do offer a lot of unlimited VPS features.

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n/a Points
2014-06-21 7:37 am

Hi , recently we purchased hosting for centauruscharter.com we will upgrade this hosting to VPS1000 as we need to do email marketing.

Regards,

Alex

 

Staff
18,017 Points
2014-06-23 6:54 am
Hello Alex,

That is great! As you are on a VPS you do not have the 250 emails per hour limitation. You are free to email market as you see fit as long as it does not cause server issues. Be sure to stay on the up and up so your IP does not get blacklisted. You have a dedicated IP so your actions are the only ones that can get it listed. May your marketing be a success!

Kindest Regards,
Scott M
n/a Points
2014-07-16 6:01 am

I am using the third party software as "Interspire Email Marketer". Can I setup this software on my VPS hosting and send emails through the email server?

Staff
18,017 Points
2014-07-16 8:01 am
Hello Bata,
I looked at the system requirements and our VPS servers can definitely handle the software. Be aware however that we are unable to support it as far as troubleshooting. We have no experience with this particular software.

If it is a software you are familiar with and want to install and use it on your VPS, however, go for it!

Kindest Regards,
Scott M
n/a Points
2014-08-07 10:42 am

Hi Scott,

Is there any software or servives for email distribution at inMotion?

 

We are on VPS1000... but we have 46,000 clients on our email list (all opted in)

Is this manageable, or should we be going to MailChimp or Constant Contact (who charge quite a bit for that large of a list)?

Thanks!  P

Staff
8,314 Points
2014-08-07 11:01 am
When sending out to a large list like this, be sure to limit the emails that are sent simultaneously. For example, sending out 46,000 emails can be sent out at a rate of 1,916 per hour and complete the list in 24 hours.

Regarding blacklisting, as a very large number of emails are being sent out from a single location, there is a high possibility that you can be placed on a blacklist. You would need to either work with the blacklist providers to get yourself delisted when you are placed on a blacklist, or work with a 3rd party like MailChip that helps avoid email blacklisting.
n/a Points
2014-08-07 10:50 am
Provide more details about getting blacklisted and how to avoid it. Perhaps offer a pay-for service through inMotion that can make distribution affordable. Mailchimp and Constant Contact are rather expensive.

One of my former hosting companies had software and a service called Email Brain, which was very affordable... maybe you can look into something like that.

Thanks.

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