How to Analyze WordPress Traffic with GoAccess Updated on August 1, 2025 by Jesse Owens 1 Minutes, 52 Seconds to Read Your UltraStack VPS has a powerful tool for analyzing your visitor information in a useful graphical tool called GoAccess. You can use it to view IP addresses of your visitors, analyze cache performance and more. Power Your Growth with Managed WordPress Unlock the full potential of your mission-critical WordPress site with scalable, purpose-built servers. Give your website the performance, security, and support it needs to succeed - so you can focus on growing your business. Scalable Cloud Servers Advanced Security Managed Updates Expert Support Managed WordPress Hosting How to View the GoAccess Tool Navigate to your production environment, and click the Tools icon at the top-right Here, you’ll have options to view your Files, Database, or Access Logs GoAccess Logs Features A lot of information is available from GoAccess. Here, we’ll cover each of the tools in detail. Settings and Preferences Click on the cog icon at the top-left to adjust your display preferences and export the log files as a JSON file. Overall Analyzed Requests At the top of the screen, you’ll see a summary of all the requests in the log, including total requests, failed requests, unique visitors, files, and total data transferred for the time period. Unique Visitors per Day View the total number of unique visitors to your website based on IP address, Date, and User agent. Visitor Hostnames and IP’s View the IP addresses of your visitors and the number of requests they’ve made. You can use this information to determine if specific IP addresses are trying to abuse your website. Cache Status of the Object Served You can use this graph to get detailed information about the performance of your NGINX proxy cache, how many requests are Cache HIT and how many are Cache MISS. Referring Sites Learn where your traffic is coming from with the referring sites tool. Identify inbound links and search traffic. And More Tools HTTP Status Codes. Learn if your site has errors, like 404’s, 500’s and redirects like 301’s and 302’s. Operating Systems. Learn how many of your users are visiting via Mobile OS’s or Windows, Mac, or Crawlers. Time Distribution. Learn what time of day your traffic is peaking, so you can plan for downtime or maintenance. Not Found URL’s (404’s). Learn which URL’s are being visited that don’t exist, so that you can add appropriate redirects. And many more! Conclusion GoAccess is a powerful tool for digging deep into your traffic statistics so that you can make intelligent decisions about your site, your marketing efforts, and plan for maintenance. Share this Article Related Articles Using the Database Admin & File Manager in InMotion Central How to Analyze WordPress Traffic with GoAccess Migrating Email & WordPress Site from cPanel to InMotion Central Migrating WordPress Sites Manually into InMotion Central Using the File Manager with InMotion Central Using the Site URL Tool in InMotion Central How to Create a New Project in InMotion Central How to Create a New Project With InMotion Central Using the WordPress Site Health Monitor How to Update WordPress with Platform InMotion