Introduction to Google Webmaster Tools
If you want your website to be found on the Internet the first things most people will say is get on Google.
Google wants great content found via their search engine, so they provide education and tools to help, for free!
One of these tools is simply called Google Webmaster Tools and this a great tool for any website owners toolbox.
A common thing your can do is set a crawl delay for Google so they don't slam your site with requests.
This article covers:
Google Webmasters Resources
First things first, there is the Google Webmasters landing page, where it's clearly mentioned:
"You want to be found on the web. We want to help."
You can access the Google Webmaster Tools which we're talking about in this article.
There is also Google Webmaster Education that explains how Google works, and how to rank well.
Finally there is the Google Webmaster Tools Help where you can learn even more and fix problems.
To get started, click on the Sign in to Webmaster Tools button, or go to Google.com/webmasters/tools
Google Webmaster Tools provides insight for your site
With Google Webmaster Tools you'll have access to detailed reports about how Google sees your website.
With Webmaster Tools, you ensure Google can find your website, and it shows up for the right search queries.
You can see errors on your site, other sites that link to you, how often your pages show up in Google search results and their position, as well as how many times they are clicked on, and more.
Google also scans your site for malware and problems and sends you an email alert with anything important.
The video below explains this all and should be in your Webmaster Tools Dashboard as well:
Sign up for or log in to Google Webmaster Tools
You'll need a Google account to access Webmaster Tools, so either sign up for one, or login with a current one.
SIGN IN with a Google account, or click SIGN UP
Add and verify a site with Google Webmasters Tools
Google won't let you just see any website's data, so add one and verify you own it first to get information.
For the rest of this article I'll be using the fictional website example.com for our examples.
Add your site to Webmaster Tools
Enter your site example.com then click ADD A SITE
Verify your site with Google
Click the Download this HTML verification file link
Upload the verification file to your website with FTP
Confirm the verfication file is there via your browser
Finally click on VERIFY to complete the process
Congrats, your site is verified! Click Continue.
Google Webmaster Tools Dashboard
You should now finally be presented with the Google Webmaster Tools dashboard!
This is the same dashboard you'll see everytime you log in at Google.com/webmasters/tools
Because we just added our site, it will take some time before Google reports data to us in the dashboad.
The left hand menu gives different insights like Links to Your Site
The settings cog at the top-right allows access to other settings
There is a lot of stuff to do in the Google Webmaster Tools and we will cover that in additional articles.
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