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You may find yourself often fighting the frustration of having your business emails getting classified as spam in your customer email boxes. The fact is that about 80-90% of All email on the internet is spam. In spite of this, businesses anticipate increasing the number of email campaigns on the web.

To stop the bombardment, people and businesses are creating filters, or buying company services that filter email so that they receive only content that they deem relevant to them. So, whether or not your email is legitimate, if a receiving host or email spam program is aggressive or set a certain way, your emails could very easily get marked as spam. Unfortunately, this is not a server or hosting issue. This is a general issue with email that you will find no matter where you host your business emails. This article discusses what you can do from your end.

Steps to take when your emails are flagged as spam

There are several things that may help, but bear mind these are suggestions and not a guarantee that your email will no longer be filtered as spam:

  1. Make sure that you are not in violation of the CAN-SPAM Act of 2003. Verify that your emails make the grade and you're not falling into common filtering rules.
  2. Send your customers a personal email message requesting that they white-list your domain, so that your business emails don't get filtered into Spam. In this, I'm referring to a "personal" email as one that doesn't include your marketing links or business advertisements or enhancements that may flag the email as something other than a personal email.
  3. Check to make sure that your Email Authentication is enabled. This helps stop spam coming from your email address (even if you're not sending any that you know of). One of the common tactics by spammers out there is to spoof email coming from your domain. This causes you to get blacklisted even though you're not sending emails. Here's an article on these settings: Email Authentication - SPF and DomainKeys.
  4. If all else fails, you might want to consider a paid service or use a large specific email host for sending business emails- like Google mail. There are services for sending out emails for marketing such as Check them out as possible solutions since they can provide business email and newsletter services.
  5. Examine your email bounces. When an email bounces, it will tell you "why" it's being bounced and give you a source or reason for the bounce. If you're being listed on a service (that you may not be aware of), then you should investigate. In some cases, you can very easily remove yourself from a list simply contacting the authority who has blacklisted you. This may not always be the same person as the email administrator of that server. However, you can also send an email to an email administrator of the service to find out why your emails are being blocked. Though, I would only do this after examining the reason for the block and ,making sure that you have done your due diligence by reading their bounce messages and confirmed that you're not sending spam.

Ultimately, you cannot force people to receive your emails or control how they perceive when an email is being labeled as spam or junk email. You can only control those factors that may lead your domain or email as being labeled as a spam by observing the reaction to the emails that you send out. Hopefully, the information that I have provided will help you (and anyone else reading this post) in at least stopping spam being inadvertently being sent as well as providing possible solutions that will lead to successfully marketing your business through email.

Outgoing Email Filtering

Outgoing email on InMotion Hosting servers are also being continuously scanned for emails that are classified as "spam." This includes emails that may have inappropriate language or topics that are typically classified as spam. These filters are being applied to outgoing emails in an effort to stop email servers from being blacklisted or being rated with poor reputation scores. In many cases, outgoing emails labeled as spam are not intentional, but they have the unfortunate side effect of causing poor reputation scores with blacklist services such as SpamCOP, Spamhaus, Barracuda, or SURBL. If you find your emails being blocked as spam, then please make sure to review your outgoing to content. If you are on a VPS or dedicated server, then exceptions can be made, but you will need to submit a verified support ticket if you do not have root access or you're not familar with making the necessary changes.

For more information on combating Spam:

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Related Questions

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n/a Points
2014-05-27 10:38 am

What happened to me is that people I send messages to all the time, are suddenly getting messages labeled JUNK.  It is happening to a friend also.

Thanks for any help.

39,022 Points
2014-05-27 10:58 am
Hello Chris,

Following the methods above will certainly help other servers from labeling you as junk or spam. Ultimately, however, it is up to the receiving server how it labels you. The best bet is to have the people whom you email all the time set you as 'not spam' on their side.

Kindest Regards,
Scott M
n/a Points
2014-12-17 8:57 pm

Thanks, Scott for the fedback.

n/a Points
2014-10-03 8:25 am

Thanks for tell us these simple and easy steps to stop emails form being labeled as spam because Professional mail accounts provide for you a lot of features and profits than a free email services.

n/a Points
2014-12-02 4:45 am

What of in a case you can get to tell your clients to mark you as not spammed, what is the best technique to use to solve the issue. because im getting the same issue constantly. Thanks

11,186 Points
2014-12-02 9:41 am
Your clients marking your emails as not being spam can sometimes help a bit, but will be marked as spam again if the recipients' mail provider detects them as spam again. The best solution would be to follow the instructions outlined in this article to avoid being marked as spam.
n/a Points
2014-12-17 9:00 pm
Mine issue deals with my personal mail--my business mail gets through. It is a wonderful article and will pass on to other folks. Thank you.
n/a Points
2015-02-19 11:11 am

I appreciate your post, still applies today. Good comments from everyone as well.

My situation is a little different in that we've already had our customers add our domain to their white lists yet we still get flagged as spam on their systems. The strange part is that it only started happening when we switched to a different domain for our email (we were @example1.COM and we're now @example.COM) Prior to using example.COM, there were no issues with being labled spam.

Could it be that some filters are set to label message spam that have a domain with a sexual undertone. Like in example it could be interpreted as DO TIT or DOT IT. Could that be the issue? I've perused the Internet a bit on the CAN-SPAN act of 2003 and I really didn't get anywhere regarding this. I'd really like your opinion.

Other than that, I really don't know what else it could be. The scariest part about this whole thing is that it's probably happening a lot more than we're even aware of. Because we definitely fully embrace email in our company in that the majority of our communication with our customers, vendors and other contacts happen through email. So if just 1% of them are getting thrown into spam, that's still WAY too many.

I look forward to hearing from you and everyone's view on this.

Keep it real,


10,077 Points
2015-02-20 11:19 am
Hello Jamie,

You are correct the domain could be interpreted as DO TIT which can trigger some filters. However doing all of the steps above is about as much as one can do without changing your domain name.

Best Regards,
TJ Edens
n/a Points
2015-04-09 7:30 am

To avoid sending spam emails from your website, Pleae login to your Cpanel.In your Cpanel home select Email AuthenticationFind SPF option and enable it.

n/a Points
2015-04-16 5:41 am

Hi My Name Is ayaan and I started An healtyfoods website i have more then 50k customer i used to send mails to my customers i have two mail ids of my oen for testing my newsletters in it though i tested its inbox i tested with newly created mail id's i found inbox but for my customers its reaching spam can you please anyone help me to get away from his problem


24,525 Points
2015-04-16 9:48 am
Hello Ayaan,

Thank you for your question. SPF and Domain Keys, can help verify your emails are being sent unmodified from a valid server. This may get you through some spam filters.

If it still goes to their spam box, you may have to request that they Whitelist your sending email.

Thank you,
n/a Points
2015-06-11 12:50 pm

I was sending out bulk eMails harvested via Google searches and individual webpages gotten via those search results, containing lists of eMail addresses and so on and so forth.

I was eMailing people on those lists asking them to sell me things that they deal in. Some were charities, some were retailers / wholesalers.


I quickly found myself spam listed. My eMails still get through, but they go straight to spam.


My domain is a new extension, ending in ".works", which l'm told might be problematic because these new extensions are used by spammers? But the first few eMails seemed fine enough if l recall.

Also, some of the error messages l got were timeouts / max defers and full mailboxes, because l think some of the eMail addresses were just dead - could this tarnish the reputation of my eMail address?


I'm told by my hosting company that their mailserver isn't the problem. So what is the problem? It's purely about all of the eMails from my domain.


How do l find out who to even contact to get off the spam list?


Here is an incriminating error message that l got bounced back to me from one of my bulk mailings:


"host [72.###.###.###]
    SMTP error from remote mail server after end of data:
    550 High probability of spam"Please note that l was mailing approx. 40 addresses at a time, in 2 attempts with over an hour between each.Also, please note that my eMails are going to spam when l send them to Hotmail too. So, who do l contact? I surely can't contact every eMail service provider that l might ever one day send an eMail to.So, l don't know what else to do. Can you help?
n/a Points
2015-06-11 12:55 pm

POSTSCRIPT: I did not include an unsubscribe option in my outgoing eMails because nobody was on a subscription to receive my eMails to begin with, they were a once-off speculative query not regular mailouts. More over, l was asking the recipients to sell me something, not trying to sell them something. So l didn't see any logic in having an unsubscribe option.

24,525 Points
2015-06-11 2:16 pm
Hello Reason,

Thank you for contacting us. Unfortunately, by definition, emails sent unsolicited, without an unsubscribe option is spam.

Thank you,
n/a Points
2015-06-11 4:45 pm

Hi John-Paul thanks for your swift response. Something l can't get my head around: the CAN-SPAM Act of 2003 that you linked to in your article appears to refer to marketing mailouts specifically:

""any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)." It exempts "transactional or relationship messages.""


I was only asking suppliers what they could sell to me. I was marketing nothing. Please could you explain how this is any different to you eMailing a clothnig manufacturer and asking them if they can supply to you in bulk and what discount there is for buying 1000 coats?


It's a really rude awakening for me to be seen as a spammer, it was most definitely not my intention, and l just can't see how an unsubcribe button can sit in an eMail that is a direct once-off query with me as a potential customer?


Also, how do l get rid of this blight upon my domain name? It is not the IP, but the domain that is spam listed. Not blacklisted as such, but spam listed.


24,525 Points
2015-06-11 5:05 pm
Hello Reason,

Thank you for contacting us. I definitely understand your frustration, as these rules cause a lot of headaches for us as well.

Email hosts use different blacklists for spam filtering. We have a helpful blacklist checker, that can help identify where/if your domain is blacklisted.

Unfortunately, you will have to contact them to get unlisted.

Thank you,
n/a Points
2015-08-18 2:20 am

Add that email to your contact list..  after that the mail will come to inbox

thanx ;-)

n/a Points
2015-09-02 2:55 am

we have a different situation for any new user added to our domain, that user's external mails are marked spam while any old user on the doamin can successfully send an email from the same exchange server to the same recepeint, that all happened after upgrading to exchange 2010 , any ideas?


Thanks alot

34,110 Points
2015-09-02 11:46 am
Hello Mohammed Turky,

Sorry for the problem with your new user mail on your Exchange server. Unfortunately, we don't use Exchange server in particular. I would recommend double-checking the configuration for spam to make sure that new users aren't somehow being blacklisted. Check out allowing email from a particular sender for Exchange server, or you may consider the Microsoft Technical support form for more specific assistance.

I hope this helps to answer your question, please let us know if you require any further assistance.

Arnel C.
n/a Points
2016-02-13 10:44 am

Hello, after trying everything to avoid that my domains emails go to spam on Microsoft emails (outlook, hotmail, msn, etc...) what is the best solution ? Do you think that using GOOGLE APPS FOR WORK can resolve the problem ? Thank you so much for your help, I am so desperate !

39,022 Points
2016-02-15 5:06 pm
While it is possible, there is no way to be sure that any technique will work for a specific host of servers.
n/a Points
2016-08-17 9:24 am

I want to go with the Mailchimp route - but when signing up with Mailchimp, I'm not able to receive a verification email from Mailchimp to my domain webmail.


Please help.

34,110 Points
2016-08-17 9:35 am
Hello Pat,

If your domain is valid and the email is setup correctly, then it should be working. If your domain is not registered, then the email will not work. If it continues to be a problem then you may need to contact MailChimp support for further assitance.

If you have any further questions or comments, please let us know.

Arnel C.

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