Overview of Google Tools for your website
If you want people to visit your website, you don't have to go very far at all to have people recommend to you left and right that you should do some SEO or Search Engine Optimization on your site to make it appear in the top results for a search engine like Google.
Because Google wants people to be able to find great content on the web from their search engine, they provide a whole collection of tools and resources for webmasters, that allows them to get better insights on their current website visitors, so you know how to better attract new visitors to your website.
Google Webmaster Tools
One of the first things to review would be the Google Webmaster Tools. These are a collection of common tools any webmaster would find handy, all in a nice dashboard interface.
It's important to know what pages on your website are bringing in visitors, and which pages might be converting into sales for you as well. This is where Google Analytics can help provide a great deal of information about the traffic your website receives.