Web hosting services should help you deliver the best customer experience possible through your website. That means delivering information quickly in a glitch-free, secure manner.
If your web host doesn’t provide the appropriate amount of data or bandwidth for your website, files can take too long to load, and visitors will leave.
If you find that you don’t have enough disk space or bandwidth as part of your hosting plan, there are certain measures you can take to improve efficiency – before upgrading to a larger plan.
Here are a few of the things you can do to improve your server’s performance without spending more than planned:
Plan for growth
Most small business owners start out on a shared server – and that’s totally okay. The key is to find the technology that fits your needs right now. If you haven’t built up an audience yet, or you’re only using your website for a twice-monthly blog, there’s no reason you need a top-of-the-line dedicated hosting plan.
Keep in mind, however, that as your business grows, your website will need to grow with it. When shopping for web hosting services, consider how much growth you expect in the next year or two – and be sure that your server will be able to scale with you.
Some of the factors you’ll want to consider include:
- Disk space
- Operating system
Reduce the amount of disk space you require
The use of large files like MP3s, videos, graphics can eat up a huge amount of disk space. The less disk space you have available, the slower your website will load – and the last thing you want is a slow website.
There are a number of ways you can reduce the amount of disk space you’re currently using to help your server function at a more optimal level. These include:
- Reducing the size of images
- Removing unused images or graphics
- Deleting old or out-of-date plugins and themes
- Using CSS in your HTML
Before adding any large files to your website, ask yourself this: does it serve a function, or does it simply ‘look nice’? Don’t add any large files that you don’t really need.
Attract the right audience
More traffic doesn’t always equal more money. And, in fact, too much traffic can use up your limited bandwidth and cause your site to slow down.
To make the most of your resources and improve conversions, target your advertising and marketing campaigns to the right clientele. Make sure that anyone who ends up on your website has the potential to become a customer and isn’t just a random wanderer.
Choose a reliable hosting plan
The real – and only – way to get the most out of your hosting plan? Choose a reliable provider.
Issues such as unplanned downtime due to equipment failure or viruses can end up costing your company a ton of money. Just consider Amazon: When their website unexpectedly went down for three hours in 2017, it cost the company an estimated $150 million dollars.
Now, most of us don’t do anywhere near Amazon levels of business, but still. Any number of sales lost comes out of your bottom line.
To be sure of the best service, look for a hosting plan that guarantees at least 99.5% uptime, as well as providing enough data and bandwidth to support your website’s needs.
A note on multiple websites: If you operate more than one website as part of your business, look for a web hosting company that allows you to host multiple domains on the same web hosting account. These are called add-on or subdomains. By keeping all of the websites in one place, they can share resources and reduce the required bandwidth.
The best web hosting services can help keep your website performing at the optimum level for maximum visitor experience. To find out what you can do to optimize your hosting plan, speak with one of our knowledgeable service representatives today.