For your business to thrive, you need to constantly bring in new customers and clients. While cold-calling and traditional advertising both have their benefits, we now live in an online world – when people want something done, their first stop isn’t the Yellow Pages, it’s Google. If your small business marketing plan is going to succeed, you need to have a strong online marketing presence.Continue reading –>
If you like spending time optimizing web pages for the internet, then you might have a calling as an SEO specialist.
In this article, we will cover what an SEO specialist is and what they do, as well as the skills needed to perform well in the role. We will also take a look at an average SEO specialist salary and tell you how to become an SEO specialist.Continue reading –>
Off-page SEO refers to all the things you can do outside of your website to improve a page’s ranking in the search engine results pages (SERPs).
In short, it covers all SEO tactics that take place outside of your website.Continue reading –>
The digital marketing funnel is a modern, online strategy for gaining and retaining clients for your business. The four steps to the digital marketing funnel are:
- Discovery (first part of lead generation)
- Consideration (second part of lead generation)
Learning the search engine optimization (SEO) game is still an important part of the web marketing world. Large sums of money and time are readily sunk into the costs of software and training, everyone wants to learn SEO to at least a competent level. But much of what the in-the-trenches SEO professional learns on the job can be attained (mostly) for free.Continue reading –>
Google Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of a page.
Beginning mid-June of 2021, they will begin to impact Google Search rankings.Continue reading –>
If you have ever made a video, you know that it takes time and effort to make one worth watching. The last thing you want after putting in that time and effort is to see that your video is not getting any views.Continue reading –>
In the search engine optimization (SEO) and search engine marketing (SEM) world, it’s often difficult to know to where to turn, and what projects to tackle. So much is required to form a well-rounded search strategy. There’s the technical considerations, making sure your site is adequately crawl-worthy, the softer skills like content generation, and keyword targeting. There’s a mix of both harder and softer skills. Once you’ve identified a good strategy, what kind of data will you measure and how will you know if the data you’ve chosen to measure indicates what you think it does.Continue reading –>
There are a lot of SEO helper tools on the market. And it’s getting more difficult to try them all. In this article, you will get a closer look at the Rank Math SEO plugin for WordPress and how it can help your website pages and posts make a better showing for search engines.Continue reading –>
If you type a query into Google Search, no matter what you search, you are likely to get millions of results in a fraction of a second.
Although the speed of the results may suggest a simple system, there are actually tons of things going on behind the scenes of your search.Continue reading –>
Readability is a ranking term for how easy your content is to read and understand. It can have a big impact on your SEO score, and can be a make or break factor for how likely users are to engage with and benefit from your content.Continue reading –>
Google featured snippets are special boxes of selected information that are featured below ads and above search engine results when performing a Google search.
This information provides one definitive answer that Google believes to be the best fit for a specific question or query.Continue reading –>
Want to DIY your SEO? Don’t worry, it’s not as hard as you might think. In fact, you can get the same results that the pros do, right from the comfort of your living room – if you know what you’re doing.Continue reading –>
SEO content writing centers around producing content that is designed to show up in search engine results pages (SERPs). The goal of SEO content writing is for the content to rank in the SERPs quickly after being posted because it was created with SEO in mind.Continue reading –>
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Social media search engine optimization (SEO) can mean a few different things. Social media SEO can be leveraged as a traffic source in getting attention back to your site. Likewise, social media pages themselves can be optimized according to some of the same SEO standards that apply on your self-hosted website. In this article, you will see a bit from both angles and learn how you can apply them to your own SEO strategy. In this article, you’ll learn about:Continue reading –>