Online Essentials Your Business Needs to Thrive

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For your business to thrive, you need to constantly bring in new customers and clients. While cold-calling and traditional advertising both have their benefits, we now live in an online world – when people want something done, their first stop isn’t the Yellow Pages, it’s Google. If your small business marketing plan is going to succeed, you need to have a strong online marketing presence.

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How to Become an SEO Specialist

How to Become an SEO Specialist

If you like spending time optimizing web pages for the internet, then you might have a calling as an SEO specialist.

In this article, we will cover what an SEO specialist is and what they do, as well as the skills needed to perform well in the role. We will also take a look at an average SEO specialist salary and tell you how to become an SEO specialist. 

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What is Off-Page SEO?

What is Off-Page SEO?

Off-page SEO refers to all the things you can do outside of your website to improve a page’s ranking in the search engine results pages (SERPs).

In short, it covers all SEO tactics that take place outside of your website. 

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Learn SEO for Free (With No Formal Training)

Learn SEO for free

Learning the search engine optimization (SEO) game is still an important part of the web marketing world. Large sums of money and time are readily sunk into the costs of software and training, everyone wants to learn SEO to at least a competent level. But much of what the in-the-trenches SEO professional learns on the job can be attained (mostly) for free.

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Favorite SEO Blogs from Around the Web

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In the search engine optimization (SEO) and search engine marketing (SEM) world, it’s often difficult to know to where to turn, and what projects to tackle. So much is required to form a well-rounded search strategy. There’s the technical considerations, making sure your site is adequately crawl-worthy, the softer skills like content generation, and keyword targeting. There’s a mix of both harder and softer skills. Once you’ve identified a good strategy, what kind of data will you measure and how will you know if the data you’ve chosen to measure indicates what you think it does.

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Rank Math SEO Plugin Review

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There are a lot of SEO helper tools on the market. And it’s getting more difficult to try them all. In this article, you will get a closer look at the Rank Math SEO plugin for WordPress and how it can help your website pages and posts make a better showing for search engines.

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Google Algorithms: How Do They Work?

Google Algorithms: How Do They Work?

If you type a query into Google Search, no matter what you search, you are likely to get millions of results in a fraction of a second. 

Although the speed of the results may suggest a simple system, there are actually tons of things going on behind the scenes of your search.

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Social Media SEO And Why It Matters

Social media SEO and why it matters

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Social media search engine optimization (SEO) can mean a few different things. Social media SEO can be leveraged as a traffic source in getting attention back to your site. Likewise, social media pages themselves can be optimized according to some of the same SEO standards that apply on your self-hosted website. In this article, you will see a bit from both angles and learn how you can apply them to your own SEO strategy. In this article, you’ll learn about:

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