What is Google FLoC?

What is Google FLoC?

Google FLoC stands for Federated Learning of Cohorts, which is a new way that browsers could approach advertising on the internet that has been proposed by Google.

Current advertising practices often collect third-party cookies to gain information about internet users, then use that information to determine what advertisements those users see. 

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How Much Does YouTube Advertising Cost

Learn About the Factors in Determining the YouTube Advertising Cost

When you’re trying to determine the best avenues for advertising, YouTube should be a serious consideration. This is due to the fact that it is a major platform with billions of users. Your next questions are probably “how much does YouTube advertising cost?” and “how can I track the success?” YouTube uses a metric called CPM, which is the average cost for receiving 1,000 impressions on your ad. If you’re not familiar with impressions, it’s a metric used to determine how many people actually see your ad.

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What is Geotargeting?

What is Geotargeting?

Geotargeting is the practice of serving up different advertisements or content to consumers based on their geographic location. 

In this article, we will explain what geotargeting is, how it works, and why you should use it. We will also go over how location targeting can be optimized using Google Ads, as well as some of the top geotargeting best practices. 

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Email Marketing Basics: Tips to Launching A Successful Campaign

Email Marketing Basics: Tips to Launching A Successful Campaign

No matter who you are or where you are, you’ve probably got an email account (or several). Even though we live in the age of social media apps and new digital landscapes, the email account is still the starting point for a myriad of services we subscribe to and buy from. This is why it’s critically important to adopt a well-developed email marketing strategy.

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