Marketing

Do you remember the days when you had to take a picture with your own camera to get a nice image for your website?  Skip ahead a few years and you have Photoshop, search engines, and stock photo libraries at the touch of a button.

Now, in the race to make things even simpler and faster, the industry has evolved once again. Artificial intelligence can now generate images for you based on simple text input.

Pillar pages should be a cornerstone of your content development strategy. They usually serve as one of the main landing pages on content hubs such as a blog or a knowledge base. 

In short, pillar pages establish the foundation on which topic clusters are built. 

Google FLoC stands for Federated Learning of Cohorts, which is a new way that browsers could approach advertising on the internet that has been proposed by Google.

Current advertising practices often collect third-party cookies to gain information about internet users, then use that information to determine what advertisements those users see. 

Marketing tools are a great way to advertise your business and get your website noticed. 

That’s why it’s important to choose a hosting provider and plan that offers a wide range of tools you can utilize to get your brand out there. 

When you’re trying to determine the best avenues for advertising, YouTube should be a serious consideration. This is due to the fact that it is a major platform with billions of users. Your next questions are probably “how much does YouTube advertising cost?” and “how can I track the success?” YouTube uses a metric called CPM, which is the average cost for receiving 1,000 impressions on your ad. If you’re not familiar with impressions, it’s a metric used to determine how many people actually see your ad.

Geotargeting is the practice of serving up different advertisements or content to consumers based on their geographic location. 

In this article, we will explain what geotargeting is, how it works, and why you should use it. We will also go over how location targeting can be optimized using Google Ads, as well as some of the top geotargeting best practices. 

There’s a lot of misinformation regarding how to start a podcast and why it’s worth the effort. Do you need web hosting to podcast? What equipment and software do you need to make podcast? Read on to learn:

For some reason or another, you may be looking to choose a free video hosting platform and you’re not sure where to start. To be sure, video is becoming more and more important.

With Cisco reporting that by 2022 videos will make up 82% of all online consumer internet traffic, hopefully, you already know the reasons your website needs video.