When you’re trying to determine the best avenues for advertising, YouTube should be a serious consideration. This is due to the fact that it is a major platform with billions of users. Your next questions are probably “how much does YouTube advertising cost?” and “how can I track the success?” YouTube uses a metric called CPM, which is the average cost for receiving 1,000 impressions on your ad. If you’re not familiar with impressions, it’s a metric used to determine how many people actually see your ad.Continue reading –>
The digital marketing funnel is a modern, online strategy for gaining and retaining clients for your business. The four steps to the digital marketing funnel are:
- Discovery (first part of lead generation)
- Consideration (second part of lead generation)
Geotargeting is the practice of serving up different advertisements or content to consumers based on their geographic location.
In this article, we will explain what geotargeting is, how it works, and why you should use it. We will also go over how location targeting can be optimized using Google Ads, as well as some of the top geotargeting best practices.Continue reading –>
There’s a lot of misinformation regarding how to start a podcast and why it’s worth the effort. Do you need web hosting to podcast? What equipment and software do you need to make podcast? Read on to learn:Continue reading –>
No matter who you are or where you are, you’ve probably got an email account (or several). Even though we live in the age of social media apps and new digital landscapes, the email account is still the starting point for a myriad of services we subscribe to and buy from. This is why it’s critically important to adopt a well-developed email marketing strategy.Continue reading –>
Once you have your website up and running on a VPS hosting service, you should give serious consideration to switching over your company’s emails to the same VPS. If your business is like most others, you probably rely on email and the idea of not having access to it can send shivers down your spine.Continue reading –>
If you’ve managed to easily create a website to showcase your business, then it’s important to take the steps needed to make sure that it succeeds. One of the biggest assets that you have at your disposal is your list of contacts.Continue reading –>
According to a survey conducted by the American Animal Hospital Association (AAHA), more than one-third of the respondents claimed that they would be more likely to follow up with treatment for their pet if they received some kind of contact from the clinic staff. The majority of those respondents also expect to receive call-backs while only 52% actually receive these.Continue reading –>
Emojis aren’t just for text messages anymore. 🙂
These days you’re likely going to see emoji icons popping up in email subject headings, blog posts, and even in printed media.
Continue reading –>
You like lobsters? Check out how the lobster emoji has risen in popularity over the past few years. You gotta love these little crustaceans.
Video marketing is when you promote your business through the use of video.
While it sounds simple, incorporating video marketing into your content strategy takes practice and finesse.Continue reading –>