In today’s business world, more owners than ever before are turning to the Internet and social media to market their businesses. If you’re going to use social media for marketing, that probably means that you are going to rely on the “granddaddy of them all”–Facebook.
Don’t be afraid. Facebook has actually made it easier for you to promote your business using their platform. Specifically, the social media giant has provided users with a tool called Meta Pixel that can provide you with a way to enhance the Facebook experience.
What is Meta Pixel?
Meta Pixel is a tool that not only provides user data but also helps you use that data to reach out to your customers and potential leads. What also makes Meta Pixel such a great addition to your website is that it is pre-written computer code — you don’t have to be a computer expert to insert this into your website and put it to use.
The program uses cookies to help track your website’s visitors to see what they click and how they interact with it as well as with your Facebook ads.
Tracking User’s Interactions
This first component is really useful because it lets you see not only who is signing onto your website, but specifically what elements they are interacting with. When they enter your site through a Facebook ad, the tool will monitor what areas of the website they are specifically browsing.
This will give you a better idea of what products or services the customers are most interested in. You can also modify your marketing campaign by seeing what devices people use when they interact with your ads. If they are primarily using a mobile device, then it might be best to modify your campaign to format the ads for better mobile device viewing.
Running Your Campaign
Pixel will also help you to run and manage your campaign. First, you can use it to improve your ads so that they are professional enough to stand out from the rest of the crowd. Also, the tool uses data to ensure that the ads are reaching the audience that is most likely to interact with the ad.
Follow-Up and Follow-Through
Once a person visits your website, Meta pixel tracks that person’s cookies to monitor some of their other online viewing habits. It then lets you retarget those customers to try to bring them back in or entice them with merchandise or services that they are most likely to be interested in. If a customer visits your site and looks at a specific product, then you can target them later with an ad that offers them a discount on that specific product.
Expanding Your Base
Another feature of Meta pixel is that it can analyze the demographic data of your customer base. Once you do that, you can determine what types of people visit and interact with your site so that you can reach more of this demographic. Additionally, you can take this data and use it to help shape a new campaign to reach customers outside of this demographic.
Social media-based ad campaigns are one of the hottest forms of marketing available today. Of the 7.5 billion people on the planet, over 3 billion of them have a Facebook account. Obviously, this represents one of, if not the largest, potential audience for a marketing campaign. But in order to take advantage of these prospective clients and leads, you need to use every tool at your disposal. That’s why Meta pixel is such a great investment for those businesses looking to succeed.
