You’ve decided to build a website, but maybe you’re still wondering how much work that’s going to take. Chances are, someone has told you to keep things simple and just use WordPress.
There’s no doubt — WordPress is popular. It’s easy to learn, easy to find knowledgeable WordPress professionals, and easy to find WordPress Hosting designed to keep your site running quickly and reliably. But what is WordPress, exactly? What does WordPress offer that other platforms don’t?
WordPress is popular, yes, but it’s popular for good reason. The platform is free, versatile, and incredibly customizable. Read below to learn more about everything WordPress has to offer and learn why it’s a great choice for your site, whether it’s for your first website of for the latest in a long line of professional pages.
- What Is WordPress?
- WordPress Benefits
- WordPress Is Developed with Security in Mind
- WordPress is Affordable
- WordPress-Optimized Hosting Speeds Up Your Sites
- WordPress Makes It Easy to Find Help
Please note that ‘WordPress’ can refer to two separate things: the free, open-source software anyone can use, which is hosted at wordpress.org, and the paid hosting service provided at wordpress.com. We’ll be referring to the ‘.org’ version in the rest of this article, but if you’d like more information on the .com vs .org distinction, please see our article explaining the difference.
What Is WordPress?
The definition of WordPress: a free, beginner-friendly content management system (CMS) that relies on the MySQL database service and PHP programming language to serve blog and page content to site visitors.
WordPress in Context
A CMS is a platform used to create a website — without requiring you to code every page yourself. Currently, WordPress is ranked as the number one CMS in the world. Depending on the source, WordPress has between 50 and 60 percent of the CMS market and is used to create over 41% of all websites on the web today.
WordPress can create eCommerce sites, forums, donation pages, and more. It’s an excellent platform for a variety of different sites, whether you want to showcase your photography or learn how to build websites. On top of that, WordPress has many search engine optimization (SEO) tools, both built-in and freely available. Getting your website online is great, but getting your website seen by others is what really counts.
You don’t need to be an advanced programmer to use WordPress. Many people just open it up and start typing. When you’re ready to expand your website with extra features and a new design, it’s easy — because WordPress lets you add more features piece by piece while keeping your core site unchanged.
The largest draw to WordPress, perhaps, is that you can create a professional-looking, user-friendly website with no coding experience. WordPress offers an absolutely enormous library of themes for customizing your site.
Themes allow you to change colors, add logos, change the background, add sliders, and more. Whether you’re in business or the creative arts, there is something for everyone.
You can find thousands of free themes at WordPress.org, and countless others are available through third-party marketplaces and developers. You can change your theme as many times as you like, for an entirely different look, with no coding.
How do WordPress Themes benefit you? You can change the layout and design with just a few clicks. Choose professional themes and customize them to fit your brand, all without needing to hire a designer.
WordPress Posts and Pages
WordPress began as a blogging tool, and the ability to easily post new content is still front and center. A WordPress site does not require blogging, though! New pages are easy to add and link through WordPress’s built-in menu system.
How do Posts and Pages benefit you? Adding content is as easy as typing a document in a word processor.
When it comes to customizing, the options are endless. Countless plugins allow for immeasurable design options and also add to the functionality. Bonus: a lot of the options are free!
Think of WordPress plugins like apps for your site. Plugins are just extra code you can add to your site for special tasks like creating backups or providing forms for your customers to fill in. Anyone can make plugins, from the official WordPress team to businesses to you yourself. Check out the WordPress Plugin Directory to see just how much is out there already.
How do WordPress plugins benefit you? Adding advanced features to your webpage is as easy as installing an app.
WordPress Dashboard and Editor
WordPress is easy to manage because the WordPress dashboard is easy to navigate. Once you log in to WordPress, you can manage every aspect of your site, from creating posts to customizing menus.
How does the WordPress Dashboard benefit you? You can do everything you need to maintain your site from one simple, easy to access location.
WordPress Is Developed with Security in Mind
Security is a huge concern for many website owners. Luckily, WordPress’s core software is very secure, and developers regularly update it. There are several steps you can take on your own to make it even more secure. For instance, WordPress automatically installs smaller updates; but for major releases, you will have to manually initiate the update, and the same goes for your plugins and themes. Keeping your site updated will go a long way towards keeping it secure.
The popularity of WordPress helps contribute to its security. For starters, WordPress is constantly updated. Expert programmers examine every aspect of the software and update WordPress as soon as vulnerabilities are found. You can even turn on automatic WordPress updates to make sure your site has the latest security improvements. On top of that, advanced security features are available through easily installed security plugins.
WordPress Is Affordable
The WordPress software itself is free. That means you can download it, deploy it, and customize it at no cost. In addition, many of the themes and plugins are totally free too.
But while WordPress itself is free, you do have to pay for hosting and a domain name. A domain name is the address of your website on the Internet, and your host is where your website is housed and all the files are stored. All in all, it’s still a far better deal than most other web platforms that charge you just to design and create your site.
WordPress-Optimized Hosting Speeds Up Your Sites
With the growing popularity of WordPress, it should come as no surprise that WordPress hosting options are also expanding. Currently, there are many options for hosting providers who are specifically optimized for WordPress sites.
On a traditional shared hosting platform, you might have hundreds of websites on one server, all spread over a dozen different content management systems. But with WordPress optimized hosting, these servers only contain sites built using WordPress. By doing this, the servers will run much faster (and your site will load and respond faster). Additionally, your site will be more stable as you have WordPress technical experts supporting your site.
Best of all, WordPress-Optimized hosting often includes specialized optimizations to improve the performance of WordPress itself. Software like NGINX allows WordPress sites to use advanced caching. This speeds up site response time and improves overall performance.
WordPress Makes It Easy to Find Help
Because WordPress is the most popular website creation tool in the world, there is an enormous support system. It’s not just WordPress that you can turn to for help: hundreds of blogs, support forums, and social media groups are dedicated exclusively to answering your WordPress questions.
If you’re still not sure whether or not WordPress is the platform for you, reach out today. Our web design experts are always happy to answer questions and talk to you about how you can build a beautiful website suited to your needs.
To help get a better grasp of basic WordPress terminology, check out the official WordPress Glossary. For tutorials and walkthroughs to help make the most of your site, check out our WordPress Education Channel.