Once you have your website up and running on a VPS hosting service, you should give serious consideration to switching over your company’s emails to the same VPS. If your business is like most others, you probably rely on email and the idea of not having access to it can send shivers down your spine.
When email first came out, many people thought of it as a fad and then they began to claim that it would be replaced by some other form of technology. But barring some major technological shift, it’s here for a while. Let’s examine why it makes sense to have your email on your VPS.
Benefits of Having Your Own Email on VPS Hosting
There are several excellent reasons why you should consider handling your email system in-house. First among these is the fact that it doesn’t take much to do this. You’re already using a VPS hosting service. You can simply add this system to your existing VPS platform; if you want to have a second server for your email, that’s okay, too.
It’s important to know that this doesn’t have to be a major technological endeavor. And there are other benefits including:
- Privacy—One of the biggest benefits of using your own email server is that you are keeping your company’s emails truly private. When you choose a service (like Yahoo or Gmail), you are at the mercy of their Terms of Service. If they want to use your data to help generate ad revenue, then they can. Unless your host provider is compiling this type of data (and chances are that they are not) then there is no “Big Brother” entity snooping through your company’s emails.
- Security—Privacy and security go hand-in-hand, so it should come as no surprise that this is the next benefit. If you give your email over to another company, then you are a potential target if that company gets hacked. What makes this more infuriating is that there is nothing you can do about it. We hear about businesses being attacked and having data stolen so much that it has become commonplace.
Ask yourself if you would feel really comfortable knowing that because your email company was hacked your business emails and trade secrets are being sold on the dark web. If you cringe at that thought, then a private email server just makes sense.
- Downtime—Most of your hosting companies offer a 99.9% (or higher) uptime guarantee. You get no such guarantee from the big companies that handle email services. Now, it is highly irregular for one of these big companies to go down. But they are potentially larger targets because hackers are constantly looking to disrupt their services. So this is just one more area where you can feel more comfortable knowing your emails are in your own control.
- Branding—Finally, your personal business email server can provide you with an opportunity to get your brand name out there more. If you are using Gmail for your emails, then your email address will be email@example.com. This doesn’t scream professionalism. But if you have your own email server, you can create accounts like firstname.lastname@example.org. This comes across as more professional, and it also allows you to control who has access to emails as you can shut down email accounts if a person leaves the company.
With a VPS hosting service, you are already getting a server that can run your website efficiently and quickly. But you should also consider adding a VPS email system as it can improve your business’ email functionality in terms of privacy, security, downtime, and branding. InMotion Hosting has plans available for VPS hosting with the option of easily creating an email system with this server.