Having a beautiful website doesn’t mean that it operates properly. Some websites can look amazing, but when visitors come, they leave after a few seconds because it’s either not working or confusing. In this article, we want to share with you mistakes that you might have made that are causing you to lose visitors.
What’s your message?
One of the most common mistakes in web design is not having a clear message. As one marketing organization likes to put it, “If you confuse, you’ll lose”. When a visitors comes to your website, can they tell what you do within 5-10 seconds? If it takes longer than that to find out, you don’t have a clear message. Make your products and services the ultimate focus, allowing your visitors to know instantly what you will provide them. Another way to clarify your message is to limit the number of call-to-actions on your home page. Instead of each section calling for your visitor to do something different, combine and remove unnecessary sections that may lead your customers away from your ultimate goal, completing a sale or giving you their information.
Almost everyone you meet today has a mobile device. According to a recent study, 80% of internet users own a smartphone. If your website is not mobile friendly, you are losing out on lots of traffic. Outside of not having a clear message, this is one of the top web design mistakes. Work with a web developer to launch a mobile friendly website so mobile visitors can easily learn more about your services and products. Wondering where to find a web developer? InMotion Hosting offers web design services and can assist you with building a mobile website.
E-Commerce menu design
According to a study by Corra.com, 41% of shoppers dislike poorly designed menus and because of this, missed main shopping categories. Make sure all drop-down menus aren’t covering important aspects of your website and that they are visible. Instead of just placing all of the categories on a menu bar, think through how you as a user would navigate your website. Is there a reason for every link on the menu? Could certain links be made drop-downs? Once you figured a placement, ask others for their opinion and make menu design a priority.
Create an account
Another area which can cause visitors to leave your website is forcing all e-commerce customers to create an account at checkout. Sometimes, customers will add a product to their cart and go as far as they can in the checkout process to see the total. If your first step right after adding a product to the cart is creating an account, you may find that you have a lot of abandoned shopping carts. Allowing customers to complete a transaction without having to create an account brings a great simplicity to your checkout process, making it easier for customers to shop and spend more money. With some services and products, customers have to have an account for their purchase to work. In this case, make your account creation process a fluid as possible. Remove any unneeded steps.
Today, we went over four common website mistakes that can cause visitors to leave your website. Clarifying your message, making your website mobile friendly, designing your e-commerce menus and removing the account creation process can allow your visitors to focus on your products and services.