“Beauty is truth; truth is beauty.” Almost two hundred years ago, romantic poet John Keats expressed this sentiment. Its meaning never changes.
It’s also true that beauty products are one of the biggest profit categories in the world. If you want to be involved in this field, then you should seriously consider launching your own beauty channel on YouTube along with an accompanying website. But setting up something like this can be a daunting task that could potentially scare people away from taking the risk.
How do you actually launch your own beauty sites? Let’s take a look at some basics.
Create a Brand
One of the techniques used by successful YouTube Channel bloggers is that they create a brand name that is unmistakable. If you’re looking at a video by a successful blogger, then you know that you are seeing one of their videos and not a video by a similar blogger trying to piggy-back on the first person’s fame. So how do you do this?
One easy way is to include a poster in the background with your logo on it. You could also consider wearing a shirt with your logo to help people identify you.
If you want to go a little more high-tech, open each video with a title sequence or intro video like you would see on professional television shows. Yet another option is to include a watermark on your videos with your logo on it. All of these will help establish brand recognition for you and also help to give you more credibility in your field.
Market Using Social Media
Instagram is one of the hottest forms of social media and it can help to promote your channel and website using visuals. So, in order to promote yourself on social media, make sure that you are also including your brand logo on your posts.
This is going to help with brand recognition and lead your followers back to your YouTube channel. It also helps you by letting your followers promote your brand to others. When they share or repost things from you, it spreads out your brand to those allowing them to market for you.
Get a Calendar
One of the things that can kill any YouTube channel is when you post to it randomly with no rhyme or reason to your schedule. When this happens, your followers don’t know when you are going to post, and they aren’t going to seek you out looking for updates.
Instead, they will respond better if you make posts on the same day regularly…let’s say every Tuesday afternoon or the first and third Saturdays of the month.
With this regularity, your viewers will anticipate when you are going to have new content and they will know that you are reliable.
Don’t Fear the Competition
There are already hundreds (if not thousands) of beauty bloggers on the Internet. Before you start thinking that they are the enemy, don’t! Instead, you should view them as potential network sources.
You can follow them and share tips and tricks so that you can both succeed. If you view these influencers as sources of inspiration, then you have a good chance of making your own website more successful.
You can also objectively evaluate their blogs and videos and make sure that you don’t fall into the same traps or make the same mistakes that they do.
Create a Beautiful Website
Beauty vlogging is a great method of gaining fame and potential fortune. If you are looking to set up a website or YouTube channel, then it is a great idea to take steps to promote yourself properly. By doing so, you’ll increase your chances of success and you won’t get lost in the crowd.