With the advent of the with hosting options offered by many companies, lots of business people feel like they can do anything that a professional web designer can do.
However, web designers know this isn’t necessarily the case and, even for those novices who can create a website, the cost in time isn’t necessarily worth it. So if you are considering running a web design business, there a few things that you are going to need to do in order to convince others to entrust you with their website:
- It’s not all about the coding—A lot of people think that all you need to be a successful web designer is the ability to code and create cool looking websites. But the technical side is just part of the equation. There are a lot of other intangibles out there that will determine whether you succeed. If you go into this thinking that you’re going to be a tech-based millionaire by the end of the year, you’re in the wrong business. You must realize that building a following takes years of hard work and dedication. You need the people skills to handle clients who may seem uncooperative. If you have a “my way or the highway” mentality, for example, where you design the site and the client just has to accept your vision, then you aren’t going to go far. Instead, work on your social skills and networking abilities to create a clientele that can win over new business and keep your old business partners coming back.
- But you must have the technical chops—One thing that many clients will think is, “Why do I need you?” Free website builder with hosting options abound on the Internet and which claim that they can build the website easier than you and for less money. So, look for a portfolio of quality work that can demonstrate why they should work with you. This means creating websites that are fast, responsive, and unique. Most businesses are not going to pay for you to create a website that looks like every other website on the planet. They will want something special and distinct that will help make their site stand out. That means that you need the technical know-how to put together websites that are unusual and trendy without sacrificing performance.
- Know how to market yourself—As we said, many business owners may be skeptical about your ability to do something they think they can do themselves. So, what you must do is know how to market yourself. Besides your unique website designs, you will need to demonstrate to these businesses that building and maintaining a website is a time-consuming task. If they value their time, it just makes sense to outsource this job to someone like you who can save them the headaches of putting together a site. You should also be able to demonstrate that many of these sites with “bells and whistles” are slow to load because of cumbersome plugins, something that will affect their SEO ranking. All of this will go a long way towards convincing a manager or owner that you are the best person for the job.
If you’re going into business for yourself, you are going to need a free website builder with hosting options that works well for you. Website Creator is a great choice as it brings together Boldgrid’s Easy-to-Use Website Builder and their WordPress Web Hosting service. This will give you the tools you need to succeed.