If you’re an entrepreneur, one of the most important things you can do to ensure the success of your business is to create a website. Why? Because before anyone ever visits your store or reaches out to set up an appointment, they’re going to check out your online presence.
Don’t have a website? Prospects and leads may assume that if they can’t find you online, you’re not legit. At best, you’ll appear to be a business owner who can’t take the time to properly manage their own business: after all, why wouldn’t you want to provide a simple way for your audience to gain information about your company? Or to contact you??
If you’ve been on the fence about creating a business website, now’s the time to do it. Keep reading for our tips on not only building your first site but on how to build one that works for your business:
Building a Website That Works
We’ve seen countless business owners who just want to get something up there – regardless of quality. Unfortunately, as much as you really do need to be online, just any old website won’t cut it. If your prospects log on and find a poorly designed, difficult-to-use site, it’s almost as bad as not having one at all.
Luckily, building a great website doesn’t have to be difficult – it just takes some planning. The number #1 key? Know your business and understand your audience’s needs. Here are some points you should keep in mind:
- Have a goal. If you want your website to work for you, first you need to know what you hope to accomplish. Do you want to establish yourself as a thought leader? Share your creative work? Convert leads? Fill your pipeline? Each of those goals would require a different overall design, so it’s better to go in prepared.
- Use content writing best practices. Writing for the web isn’t the same as whipping up a masterpiece for high school English class, or even the same as writing a piece for the local newspaper. Web visitors have a VERY short attention span – they don’t arrive on your page expecting to read a novel. Keep everything short and concise and remember to break longer bits up with subheads, bullet points, or images.
- Use quality images. What’s the first thing you notice as soon as you land on a new webpage? That’s right! The images. When your visitors arrive on your page, you don’t want them to be greeted with blurry, pixelated photos or poor-quality video. Always choose the highest quality stock photos you can find or, even better, use original shots!
- Focus on benefits, not features. So, you created the world’s most durable, long-lasting umbrella. Awesome! Unfortunately, just plastering that all over your website isn’t going to sell very much. When your visitors arrive, you want them to immediately see how you can help them – not your product features. What should you say instead? Something like, “Never buy another umbrella again!” Or maybe, “Our umbrella will keep you dry, even in the harshest of conditions.” No matter what your product or service is, you want your audience to think about how it might improve their lives.
- Use a clear CTA. Calls to action are essential when it comes to turning visitors into leads or leads to sales. Why? Because people need you to tell them what to do. Want them to buy that umbrella? Show them where to do it! Want them to sign up for an email newsletter? Add a button that prompts them to do so. When you create a website, CTAs are appropriate almost anywhere on your website and should be utilized throughout.
- Create a user-friendly site. If you want your audience to stick around, you need to make your website easy for them to use. That means clearly labeling each page, creating intuitive navigation, including easy-to-use menus, and making it easy to contact you. Most importantly? Your website should look (and work) great no matter what device your visitor is logging on from, whether it’s a computer, smartphone, or tablet.
- Choose a reliable web hosting service. What good is a fantastic website if it’s down all the time or none of your features work? Choosing a reliable hosting service can help ensure the ongoing performance, reliability, and safety of your website. This is one place you definitely don’t want to skimp!
Making the Process Simple
Bottom line: creating a website that works for your business is vital to your success. As you can see, though, it doesn’t have to be difficult . . . and it can even be fun! Not sure you want to create a website by yourself? Reach out to our talented design team to find out how they can help you create a quality, business-driven website in just a matter of days!