For any website owner, having a beautiful site that won’t load can be devastating. Choosing the right hosting service in crucial to ensure that your site always performs optimally. Many of today’s business owners are turning to solid state drive (SSD) hosting.
Why? Because speed matters.
You could have the best product or service in the world, but it won’t matter if your website can’t execute fast. In today’s world, time is money. Consumers don’t want to sit around waiting, no matter what it’s for.
SSD hosting makes it possible to dramatically improve load times, availability, and position in search results – without any changes to the features and benefits you’d typically expect from your hosting service.
Unlike traditional servers, SSDs are completely electronic. That means there is no hardware to hinder the transfer of data – it is written and retrieved directly from the storage space. This results in lightning fast speed and super reliability.
Even better? It results in more money. Here’s how:
Fast Load Times Increase Conversions
According to web marketing guru Neil Patel, page load times of more than 3 seconds could result in lost customers. Even worse? Up to 79% of customers say that if they’re disappointed by a site’s performance, they’ll never visit again.
If you have a high-volume website, just one day of poor performance could be devastating. For instance, if you get 1,000 unique visitors a day, you could potentially lose almost 800 of them in just 24-hours, all because your site is loading slowly.
It’s a simple concept, really: the faster your site works, the happier your audience will be.
Luckily, you can quickly improve your site’s performance by updating your hosting service. It’s been found that websites using SSDs are 300% faster over standard HDDs. If you increase your website speed, you increase your conversions.
Some website hosting companies charge extra for solid state drive hosting, but InMotion Hosting not only provides SSDs for all hosting accounts, but does so at no additional cost. This is why so many website owners have moved their websites to InMotion Hosting.
Better Reliability Means More Uptime
In 2013, Amazon went down for just 30 minutes. It is estimated that in that short amount of time, they lost almost $2m in sales.
While most websites won’t ever reach Amazon levels of sales, it’s still true that time equals money. How can you reach new prospects, turn prospects into leads, or leads into sales if they can’t reach your website?
All hard disk drives (HDD) servers will go down at some point, no matter how reliable. The fact of the matter is, they are made up of moving parts that will eventually wear out or fail in some way.
Conversely, SSDs have no moving parts. As such, the devices are much more durable and maintain data integrity for a far longer period of time. In fact, some estimates put their lifespan at an incredible 343 years.
Site Speed Can Increase Your Search Ranking Results
Google long ago indicated that site speed is one of the factors used in their algorithm to determine search ranking results.
Why? Because people like speed and Google wants to give them the best results possible. What they don’t want is to send their users to pages that load slowly or don’t function properly.
There are several ways you can help increase site speed:
- Use a website hosting provider that only uses SSD.
- Enable compression to help reduce the size of large files
- Reduce redirects
- Optimize code by removing unnecessary comments, formatting, spacing, etc.
It’s a fact that less than 10% of people advance to page 2 on Google, so it’s safe to say that the higher you rank, the more sales you will make.
If you’re currently hosting your website on a host which doesn’t provide free SSDs, you should reconsider your web hosting provider.
In an age where it’s an absolute must for lightning speed and performance, don’t pay for hosting that uses hard-drives that are known for failure. Join the many thousands of happy customers who enjoy the incredible speed and performance of InMotion Hosting’s SSD hosting.