Successful Social Media Marketing Requires Strategy

Successful Social Media Marketing Requires Strategy

No one can deny that social media is one of the best ways to market your business to the world. Unfortunately, chances are good that your competitors probably know this as well.

So, how do you find your way through the tangle of Facebook, Twitter, Instagram, Pinterest, and all the other social media platforms that are out there? It takes a lot of strategic planning to become a major player in the social media marketing world. Continue reading –>

Let Your Website Visitors Fall Into Your Autumn Store Sale

Let Your Website Visitors Fall Into Your Autumn Store Sale

This time of season is a great time to start running sales through your online store.

E-commerce during this holiday season can be tied to a variety of different events and promotions. But how do you turn your traffic into sales? This is a major problem for many stores who see lots of people checking out the website, but very few who are following through with actual purchases. Continue reading –>

Common Web Hosting Definitions and What They Mean

If you’re trying to get a web-based business off the ground, you’re going to have to understand some basic technical terms used when discussing the Internet, web hosting, types of servers, content management systems, and more. Unfortunately for newbies out there, this information can be hard to understand and many web hosting information sites can seem like they are written in a foreign language.

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Best Practices for Social Media Marketing in the Upcoming Year

Best Practices for Social Media Marketing in the Upcoming Year

These days, having a strong social media presence is no longer an option – it’s a necessity. According to research, 40% of young adults follow their favorite brands via social media. One in four of those users follows a brand from which they might make a purchase. With numbers like that, you just can’t afford to miss out. Continue reading –>

GDPR and Your Email Marketing – What You Need to Know

After years of giving lip service about the need for better cybersecurity and consumer protection, many groups and organizations are getting serious about hack protection. This comes at a critical juncture when hacking has had a suspected impact on U.S. elections and is poised to cost over $2 trillion by 2019. Continue reading –>

Your Website Speed Matters This Holiday Season


Your Website Speed Matters This Holiday Season

The holiday rush is nearly upon us. Have you ensured that your site is up-to-speed and ready to face the biggest shopping season of the year? Speed and reliability are essential parts of a successful eCommerce site. As more and more people shop online, and do so from mobile devices all over the world, it’s imperative that you make your site as efficient as possible.

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Blogging is the Key to Influencer Marketing


Blogging is the Key to Influencer Marketing

You may have heard the term “influencer marketing” and wondered what it meant. Influencer marketing is a type of marketing that uses key leaders to drive a brand message to a larger audience. Those key leaders have a large amount of “influence” on their fans following on social media and blog. It builds a bridge of trust with people who might otherwise not consider your brand or product.

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