What is Geotargeting? Updated on January 23, 2024 by InMotion Hosting Geotargeting is the practice of serving up different advertisements or content to consumers based on their geographic location. In this article, we will explain what geotargeting is, how it works, and why you should use it. We will also go over how location targeting can be optimized using Google Ads, as well as some of the top geotargeting best practices. Continue reading –>
How to Start a Podcast And 4 Reasons Why You Need One Updated on January 23, 2024 by InMotion Hosting There’s a lot of misinformation regarding how to start a podcast and why it’s worth the effort. Do you need web hosting to podcast? What equipment and software do you need to make podcast? Read on to learn: Continue reading –>
Best Free Video Hosting Platforms Updated on January 23, 2024 by Carrie Smaha For some reason or another, you may be looking to choose a free video hosting platform and you’re not sure where to start. To be sure, video is becoming more and more important. With Cisco reporting that by 2022 videos will make up 82% of all online consumer internet traffic, hopefully, you already know the reasons your website needs video. Continue reading –>
Email Marketing Basics: Tips to Launching A Successful Campaign Updated on September 17, 2025 by InMotion Hosting No matter who you are or where you are, you’ve probably got an email account (or several). Even though we live in the age of social media apps and new digital landscapes, the email account is still the starting point for a myriad of services we subscribe to and buy from. This is why it’s critically important to adopt a well-developed email marketing strategy. Continue reading –>
How to Engage Your Audience Through Email Updated on September 17, 2025 by InMotion Hosting If you’ve managed to easily create a website to showcase your business, then it’s important to take the steps needed to make sure that it succeeds. One of the biggest assets that you have at your disposal is your list of contacts. Continue reading –>
Email Marketing for Veterinary Clinics: Follow-Up Appointments Updated on January 23, 2024 by Guest Contributor According to a survey conducted by the American Animal Hospital Association (AAHA), more than one-third of the respondents claimed that they would be more likely to follow up with treatment for their pet if they received some kind of contact from the clinic staff. The majority of those respondents also expect to receive call-backs while only 52% actually receive these. Continue reading –>
How to Use Emojis That Will Get You Seen Updated on January 23, 2024 by InMotion Hosting Emojis aren’t just for text messages anymore. 🙂 These days you’re likely going to see emoji icons popping up in email subject headings, blog posts, and even in printed media. You like lobsters? Check out how the lobster emoji has risen in popularity over the past few years. You gotta love these little crustaceans. Continue reading –>
Video Marketing: Top WordPress Video Plugins Updated on August 20, 2024 by Guest Contributor With the rise of videos in social media and streaming services, the integration of compelling video content has become more than just a trend—it’s a necessity. Thankfully, WordPress plugins offer users the ability to seamlessly integrate videos into your website. These tools not only enhance the visual appeal of your website but also play a pivotal role in engaging and retaining your audience. Continue reading –>
Boost Your Newsletter – Top Quality Email Marketing Plugins for WordPress Updated on January 23, 2024 by Guest Contributor You may think of newsletters as some kind of archaic fossil that arrived in the mail once a quarter only to be ignored and tossed in the trash. But newsletters have finally made it into the twenty-first century, and WordPress hosting features several top-notch plugins that will help you use digital newsletters to market your product and services to a wide variety of people. Continue reading –>
The Dos and Don’ts of Permission-Based Marketing for Your Company Newsletter Updated on January 23, 2024 by InMotion Hosting Permission-based marketing is a common but often misunderstood term. If you get it right, you can earn high open and click-through rates on campaigns, driving incredible sales and revenue from your marketing efforts. Those who misunderstand the term, however, will miss out. Continue reading –>
Better Email Marketing: Newsletter Design Trends Updated on September 17, 2025 by Guest Contributor Your newsletter represents your business. The way you design it matters, and it should be flexible based on your needs. We’ve compiled our list of favorite newsletter design trends to help you try something new on the path to building better email marketing. Continue reading –>
GDPR and Your Email Marketing – What You Need to Know Updated on September 17, 2025 by InMotion Hosting After years of giving lip service about the need for better cybersecurity and consumer protection, many groups and organizations are getting serious about hack protection. This comes at a critical juncture when hacking has had a suspected impact on U.S. elections and is poised to cost over $2 trillion by 2019. Continue reading –>
Gearing Up For The Holiday Season Updated on December 9, 2025 by InMotion Hosting ‘Tis the season to get your online store ready for the busiest time of the year. InMotion Hosting is giving you some important things to check off your holiday list to help your online store gear up for the season. Continue reading –>
How Much to Spend Online Marketing [Infographic] Updated on August 15, 2023 by InMotion Hosting Earlier in the year, we conducted a survey of website owners and managers to understand their online business. We wanted to learn something about the real issues that online business owners face when making decisions about their online advertising budget. Is social media marketing really free? Is it an important investment? The feedback may surprise you! As much as 35% of website owners are not spending on any marketing or advertising at all. Continue reading –>
Web Apps and Online Tools to Make a Designer’s Life Easy Updated on January 23, 2024 by InMotion Hosting Web design and development entails a huge variety of disciplines; from photo enhancement to code edits and having the tools to handle every possibility can become a costly investment. However, there are a large number of free web development tools available free for download or online, from photo editors to assimilated development applications that will help in the creation and design of a website. These are six free online web tools worth checking out, to assist your development suite of software. Continue reading –>
