Business Startup Checklist Updated on July 9, 2024 by InMotion Hosting There are some advantages to providing web hosting to 170,000+ customers over the past 20 years. As small business owners ourselves once, we sought out to create a web hosting company that speaks TRULY to those looking to create a solid website that represents the digital home of their brand. Continue reading –>
Is a Blog Necessary For Digital Marketing? Updated on January 23, 2024 by InMotion Hosting Do you need a blog to take advantage of digital marketing trends and best practices? Maybe, maybe not, but how can you know for sure? Creating a blog component on your website can greatly increase your overall web presence, and attract valuable, qualified leads. But, if used improperly, it can detract from your other marketing efforts. Continue reading –>
What is an RFP? Updated on January 23, 2024 by InMotion Hosting A request for proposal or RFP is an official document calling for companies to submit bids or offers to perform a service or deliver products. Follow along and we’ll explain what is an RFP and when to use one. Then we’ll compare an RFP, Request for Quote (RFQ), and Request for Information (RFI). Continue reading –>
Opt-In Email Hacking (For The Ethical Marketer) Updated on September 17, 2025 by InMotion Hosting Opt-in email is not magic, sometimes it happens organically. In helping a friend with their website a few months ago, we encountered a problem with spam in the comments section. The website quickly gained in popularity, and there were many legitimate comments sprinkled in with the spam. We wanted to control the spam situation without stifling any legitimate comments. Continue reading –>
Open Source Projects to Follow in 2021 Updated on January 23, 2024 by InMotion Hosting Every day, more and more open source projects appear in the software landscape. But not only that, communities of volunteers from all over the world revolve around these projects to support their growth and development. And we, the end users, benefit from this collaboration by having access to free (or at least affordable) software to help us get things done and take care of business. Continue reading –>
Best Practices for Online Marketing Updated on May 12, 2025 by InMotion Hosting The best way for you to exercise your marketing muscles is to jump in and immediately get yourself going with your planning and strategies. Best marketing practices should start with first setting proper expectations while concentrating on the competition, consistency, and conversion of your efforts. You should also make use of the tools around you, including the examples set by the successful companies that are your competitors or peers. We will focus on 7 lessons that you can learn from simply observing how Apple delivers its marketing materials to the public. Continue reading –>
The Best CRM Plugins for WordPress Updated on August 20, 2024 by InMotion Hosting Customer Relationship Management (CRM) software can help you track and manage your clients, as well as identify underperforming segments in your business so you can turn them into growth opportunities. Continue reading –>
6 Tips for Creating an Engaging E-commerce Store Updated on January 23, 2024 by Guest Contributor In the highly competitive world of e-commerce, setting yourself apart from other vendors is crucial, and it can be achieved through a combination of superior products, competitive pricing, and an exceptional ecommerce host. However, in an industry where competition is fierce, relying solely on product quality and pricing may not be enough. A generic or uninspiring online store can present significant challenges in selling even the most outstanding products. Continue reading –>
Why It’s Important to Keep Your Privacy Policy Updated Updated on January 23, 2024 by Guest Contributor When you think about Privacy Policies, you probably dread the thought of reading through endless amounts of “legalese” that the average human being tries to avoid at all costs. Oftentimes, these policies are hidden under layers and layers of content on websites. And for many, this is for good reason: businesses are not inclined to incorporate 100-page policies on websites meant to convey an enticing brand for current and potential customers. Continue reading –>
Why Open Source Software Needs Non-Technical Roles Updated on January 23, 2024 by Guest Contributor Marketers, designers, writers, and other non-developer skill sets make open source projects grow, thrive, and stay competitive. InMotion Hosting has a long history of using and supporting open source software. Continue reading –>
Understanding The Process Behind Email Delivery Updated on September 17, 2025 by InMotion Hosting When troubleshooting email issues, it’s a good idea to re-familiarize yourself with the process behind email delivery and how your host processes email. Becoming better acquainted with how email works will help you troubleshoot issues you may have in the future. While it may seem anachronistic, email is still an important part of the Information Technology landscape. Continue reading –>
Working From Home? Here Are The Best Zoom Alternatives For Online Video Conferencing Updated on January 23, 2024 by InMotion Hosting Working from home is quickly becoming the rule instead of the exception. In order to maintain growth in today’s world, businesses must learn how to continue operations online — which includes implementing and using a reliable video conferencing platform. Continue reading –>
How to Build a Professional WordPress Website Fast Updated on January 23, 2024 by Shay Bravo You need to get online quickly. You’ve already purchased your hosting and set up your email, but now you need to create your website. The great news is that you can easily create a beautiful website with WordPress. Continue reading –>
Keeping Your Business Afloat During An Economic Downturn Updated on January 23, 2024 by InMotion Hosting Every business—big and small—is never more than a breath away from economic hardship. Facing an unexpected downturn is a dreaded day for all, but they are a fact of life. Small businesses will be hit hardest when the numbers go south. But there are ways to mitigate the effects. Continue reading –>
What is Colocation? Updated on March 19, 2025 by Jennifer Fan Colocation is a hosting service where businesses place their servers in data centers operated and managed by third-party experts. It’s a great option for businesses that want to control their servers without worrying about running a data center.In this article, we’ll break down what colocation hosting is, what colocation services include, and how it compares to other types of hosting. Continue reading –>