YouTube and How it Can Help You Grow Your Business

YouTube and How it Can Help You Grow Your Business

When someone mentions social media marketing you probably think of Facebook or Instagram or even LinkedIn. But it’s likely that YouTube never comes to mind. Why?

Many people consider YouTube a “fun” platform – a place for watching silly videos and listening to music, but not for business. Yet think about how many times you personally have used the site to watch “how-to” videos or product demonstrations. Dozens? Hundreds? Continue reading –>

The Power of Social Engagement: Instagram and WordPress

The Power of Social Engagement: Instagram and WordPress

If you’re trying to have a successful website for blogging or business purposes, then you know that merely having the website up is not the end of the project. A successful site requires marketing and personalization. That’s why social media connections are so important when promoting your website.

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How to Prepare Your WordPress Website for the Holidays

How to Prepare Your WordPress Website for the Holidays

The holidays are just around the corner and internet traffic is expected to hit its peak right about now.

How to Prepare Your WordPress Website for the Holidays

The bottom line is that the ease of shopping online is drawing more and more people to e-commerce websites. So how do you ensure that your website is ready for all that traffic? Here are some ways to prepare your WordPress site for the holidays: Continue reading –>

2018 WordCamp State of the Word Recap

2018 WordCamp State of the Word Recap

As we tip our hats to the magnificent Music City Center, we wanted to recap some of the exciting news announced at the 2018 WordCamp US in Nashville.

First, the release of WordPress 5.0 “Bebo” was a huge success! This version introduced the Gutenberg Editor as the default editor for Pages and Posts. Although Gutenberg plays the starring role in this release, there are a few features/improvements that are worth an honorable mention. For example, the copy and paste capabilities have been enhanced. Now, copy and paste includes compatibility with Google Docs, Word, and Quip. This means you can easily copy the contents of a Google Doc and paste it directly into the Gutenberg Editor. WordPress will render a live preview and publish the content exactly how it appeared in your Google Doc! Continue reading –>

Successful Social Media Marketing Requires Strategy

Successful Social Media Marketing Requires Strategy

No one can deny that social media is one of the best ways to market your business to the world. Unfortunately, chances are good that your competitors probably know this as well.

So, how do you find your way through the tangle of Facebook, Twitter, Instagram, Pinterest, and all the other social media platforms that are out there? It takes a lot of strategic planning to become a major player in the social media marketing world. Continue reading –>

Let Your Website Visitors Fall Into Your Autumn Store Sale

Let Your Website Visitors Fall Into Your Autumn Store Sale

This time of season is a great time to start running sales through your online store.

E-commerce during this holiday season can be tied to a variety of different events and promotions. But how do you turn your traffic into sales? This is a major problem for many stores who see lots of people checking out the website, but very few who are following through with actual purchases. Continue reading –>

Common Web Hosting Definitions and What They Mean

If you’re trying to get a web-based business off the ground, you’re going to have to understand some basic technical terms used when discussing the Internet, web hosting, types of servers, content management systems, and more. Unfortunately for newbies out there, this information can be hard to understand and many web hosting information sites can seem like they are written in a foreign language.

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Best Practices for Social Media Marketing in the Upcoming Year

Best Practices for Social Media Marketing in the Upcoming Year

These days, having a strong social media presence is no longer an option – it’s a necessity. According to research, 40% of young adults follow their favorite brands via social media. One in four of those users follows a brand from which they might make a purchase. With numbers like that, you just can’t afford to miss out. Continue reading –>