The End of Google+: What it Means for Your Website


The End of Google+: What it Means for Your Website

This past October, Google announced that they will be shutting down their social network, Google+, for consumers after a data leak. To some this was a shock, and others, not so much.

The reasons that Google gave for shutting down included the lack of use and overall security. They claimed that “90% of Google+ user sessions [were] less than five seconds.” This very clearly shows that users did not intend to visit the social channel, and left immediately after realizing where they were.

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YouTube and How it Can Help You Grow Your Business

YouTube and How it Can Help You Grow Your Business

When someone mentions social media marketing you probably think of Facebook or Instagram or even LinkedIn. But it’s likely that YouTube never comes to mind. Why?

Many people consider YouTube a “fun” platform – a place for watching silly videos and listening to music, but not for business. Yet think about how many times you personally have used the site to watch “how-to” videos or product demonstrations. Dozens? Hundreds? Continue reading –>

Successful Social Media Marketing Requires Strategy

Successful Social Media Marketing Requires Strategy

No one can deny that social media is one of the best ways to market your business to the world. Unfortunately, chances are good that your competitors probably know this as well.

So, how do you find your way through the tangle of Facebook, Twitter, Instagram, Pinterest, and all the other social media platforms that are out there? It takes a lot of strategic planning to become a major player in the social media marketing world. Continue reading –>

Blogging is the Key to Influencer Marketing


Blogging is the Key to Influencer Marketing

You may have heard the term “influencer marketing” and wondered what it meant. Influencer marketing is a type of marketing that uses key leaders to drive a brand message to a larger audience. Those key leaders have a large amount of “influence” on their fans following on social media and blog. It builds a bridge of trust with people who might otherwise not consider your brand or product.

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Social Media Mistakes Made by Business Owners

social media

Social media has been used by businesses for a long time. Nowadays, it is hard to find a business that has not shown its presence on social media. Businesses mainly use it for marketing and to advertise the business. However, not all business owners know how to manage their social media fronts. These are some of the mistakes they make while using social media in business. Continue reading –>