How to Improve the Bounce Rate on your WordPress Website Updated on April 7, 2025 by Guest Contributor You’ve setup your website and you’re starting to get traffic to your pages. Building a website can be hard work, but you’ve made it this far. Now, how can you get visitors to stay on your website and look over your pages? Continue reading –>
Top 5+ Best WordPress Caching Plugins Updated on August 20, 2024 by Guest Contributor Everyone loves a fast-loading website. Website owners, site visitors, and even Google all have a special place in their hearts for websites that load quickly and efficiently. Excessive load times can drive away site visitors, prevent conversions, and cause a site to rank lower in search engine results pages. Continue reading –>
What is SEO? Why is it Important for Your Business? Updated on December 9, 2025 by InMotion Hosting Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. Continue reading –>
Choosing a Template: What to Look for and Why Updated on January 23, 2024 by Randall Greene It’s not exactly news, but choice of template for your WordPress site is extremely important WordPress has an expansive collection of free and premium templates to choose from. But how can you decide which is the right one for you? Some websites, like TemplateMonster.com for example, have helpful filters that separate themes into categories and sort them by functions or features. But even if you do have specialized search capabilities to aid you in your endeavor, it still helps to have a comprehensive idea of your criteria. Continue reading –>
WordCamp Maine 2014 – WordPress and “lobstah” Updated on January 23, 2024 by InMotion Hosting I recently had the pleasure of visiting beautiful Portland, Maine for the first ever WordCamp Maine. Living in the city for so long and only traveling to large cities for WordCamps, I wasn’t sure of what to expect with a brand-new WordCamp out in the middle Maine. Well, to my surprise, it was an amazing trip full of wonderfully knowledgeable individuals who truly cared about WordPress as well as open source software. Continue reading –>
WordCamp Chicago 2014: The Bean, the Blues and a ton of WordPress info Updated on January 23, 2024 by InMotion Hosting This past weekend, I got to do two things I’ve been putting off for awhile. Visit Chicago, and go to a WordCamp. I’m glad I finally did, because I got to see an awesome city and meet a ton of amazing people that help make up the close-knit WordPress community. Continue reading –>
WordCamp US 2025 Recap: What This Year’s Event Means for Agencies, Teams, and Growing Businesses Updated on September 10, 2025 by Jennifer Fan WordCamp US 2025 brought together the people shaping today’s web: developers, agencies, business leaders, and the companies behind the infrastructure that powers WordPress. The event carried weight with big announcements, forward-looking innovation, and clear signals about where our industry is heading. Continue reading –>
AI Hosting 101: From Website Builders to Predictive Analytics Updated on December 22, 2025 by Reece Ottoson AI hosting means using the right infrastructure to power AI tools like website builders, chatbots, log analysis, and branding helpers. This guide explains how VPS, dedicated servers, and private cloud support different workloads, plus the performance, reliability, and security settings that matter most. With real-world rollouts and key considerations, you’ll learn how to deploy AI features without slowing down your site or losing trust. Hosting ties everything together, making AI practical, predictable, and profitable for growing businesses. AI isn’t an experiment anymore. It powers the way you answer questions, design pages, analyze logs, and keep your brand consistent. But AI doesn’t run in a vacuum. It runs on hosting. This includes servers, storage, and networks that make the magic feel instant to your users. If your hosting is slow or unstable, your AI tools will look the same. Continue reading –>
AI Web Development: What You Need to Know in 2025 Updated on December 22, 2025 by Carrie Smaha AI web development in 2025 is transforming how websites are built, tested, and optimized. From code generation and automated testing to UX personalization and security, AI tools help teams move faster while maintaining scalability and performance. The key is balance: using AI to automate repetitive tasks while keeping human oversight for creativity, branding, and compliance. To fully benefit, businesses need a reliable infrastructure that ensures AI-powered websites run smoothly without sacrificing trust or user experience. Why AI Matters for Web Development The internet has always evolved quickly, but artificial intelligence (AI) is accelerating that pace in ways that directly affect businesses and developers. Websites are no longer static pages, but are evolving into more dynamic, adaptive, and interactive experiences. To stay competitive, you need to understand how AI is shaping the future of web development right now. Continue reading –>
How Server Speed Shapes Your Conversion Rate: What Hosting Performance Means for Your Business Updated on December 18, 2025 by Sam Page Server speed and conversions are directly linked: slow servers kill momentum, trust, and sales. Even small delays cost real revenue, especially on mobile. Modern infrastructure like NVMe storage, optimized server software, and layered caching creates the speed your funnel depends on. When hosting is fast, every part of your site performs better. When it’s slow, everything suffers. Upgrade hosting, remove bottlenecks, and conversions rise. Speed is one of the first places to look when improving conversions. You might adjust your CTA, rewrite your headline, or update the layout, but if your pages take too long to load, those improvements never matter. Users leave before they see them. Continue reading –>
Marketing Agency Cyber Security: Protecting Client Sites At Scale Updated on December 16, 2025 by Sam Page Digital marketing moves fast, and that pace makes security easy to overlook. Yet every campaign relies on stable sites, intact analytics, and protected client data. A strong approach to cyber security in digital marketing helps agencies work confidently as they launch new campaigns, add integrations, and manage high-traffic moments. When security becomes part of your everyday workflow, you safeguard client trust and keep your marketing performance on track. When you manage multiple client sites as a marketing agency, you carry more security risk than a typical site owner. Campaign microsites, landing pages, lead-gen forms, and tracking scripts all expand your attack surface. Continue reading –>
Digital Marketing Agency Operations Guide: How Hosting and Client Retention Align Updated on December 12, 2025 by Jennifer Fan High performing digital marketing agency operations rely on more than sharp creative and smart targeting. Your hosting stack quietly drives every result you deliver. Fast, stable hosting keeps landing pages loading instantly, protects campaign data, strengthens Quality Scores, and prevents wasted ad spend during peak traffic. When your team works from unified, reliable infrastructure, campaigns launch smoothly, reporting stays accurate, and clients see consistent ROI gains. Strong hosting does more than support your agency. It accelerates how you grow. Operating a digital marketing agency looks straightforward from the outside. You launch campaigns, drive traffic, generate leads, report results. Inside your agency, though, things feel more complicated. You’re managing campaign timelines, optimizing landing pages, tracking conversions, and trying to avoid performance issues that tank your clients’ Quality Scores or SEO rankings. Continue reading –>
What is cPanel? A Beginner’s Guide Updated on December 16, 2025 by Jennifer Fan cPanel transforms complex server management into a seamless experience that anyone can master. This powerful Linux-based dashboard puts complete control of your hosting at your fingertips. Emails, domains, files, and databases are clicks away, with no command lines. Whether you’re a small business owner launching your first website or a developer juggling multiple client projects, InMotion Hosting’s cPanel integration delivers the perfect blend of simplicity and robust functionality across all hosting plans. Often referred to as “control panel,” cPanel is an interface for customizing and making changes to your hosting account with InMotion Hosting. It is a Linux-based control panel that provides users with a dashboard that allows them to manage a range of elements on their site. Continue reading –>
Zero Trust Architecture: A Practical Guide for Hosted Environments and Growing Digital Teams Updated on December 8, 2025 by Derrell Zero Trust Architecture flips the old “trusted network” mindset on its head. Instead of assuming your hosting environment is safe, Zero Trust treats every user, device, plugin, API call, and service as untrusted until proven otherwise. When paired with strong hosting fundamentals it gives you a practical path to lock down WordPress, secure microservices, and protect tools like Discord without slowing down your site or frustrating your team. It’s a smarter, modern way to defend your business as it grows. Zero Trust Architecture is everywhere in security conversations today, yet it remains widely misunderstood. Cloud platforms advertise it, vendors claim to enable it, and tools label themselves Zero Trust-ready. But when teams try applying it to real environments like hosted websites or SaaS products, the details get confusing fast. Continue reading –>
Core Web Vitals: How Google Measures Your Site’s User Experience Updated on December 8, 2025 by Carrie Smaha Google Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of a web page. These metrics directly influence Google Search rankings and serve as a benchmark for how visitors perceive your website’s performance. Continue reading –>
