As a business owner, you can add a new tool to your marketing toolbox when you learn how to create a WooCommerce coupon. Coupons have been used for years by brick-and-mortar businesses to help fuel sales. This same concept can easily be added to your business’s WordPress website. WooCommerce allows you to use a few basic types of coupons giving the ability to personalize the way that you attract new customers. In this article we will share with you how to create your very first WooCommerce coupon.
First off, lets look at why coupons are such a good idea. As a business owner, you are facing stiff competition with more and more competitors pushing their way into the market. You must find a way to differentiate yourself from others. You also must convince customers to put their faith in your small business rather than the goliath corporations like Amazon or Wal-Mart.
How do you do that? Coupons are a great enticement for first time customers who need to see how your product or service could enhance their life. From this hook, you can bring value to your products or services allowing a greater opportunity to bring repeat customers and visitors.
You may ask, will I lose money with coupons? The small amount that you lose on a coupon is offset by the opportunity of making a lifetime customer that will return and spend more money with you. It is also a great way to bring back former customers who may have not ordered from you in a while, reactivating their spending with your company.
WooCommerce is already an easily customizable platform used by thousands to sell products through WordPress websites. In fact, WooCommerce is nearing fifty million downloads, making it the most popular ecommerce platform on the market. If you are already using WooCommerce, then you should know that you can offer your customers coupons.
How to Accept Coupons
First, login to your admin dashboard and then hover over WooCommerce.
Select “Settings” and then click on the “Checkout” tab. You can then click on the option “Enable the use of coupons.” Once you save the changes, you will now be able to accept coupons when your customers check-out on your website. Now, all you need to do is create a coupon.
How to Create Coupons
To create a WooCommerce coupon, you will see a button under the WooCommerce menu that reads “Coupons.”
Click on the “Coupon” link and then click on “Add Coupon”. You will need to enter a unique coupon code that will be used to differentiate the coupon from others that you may offer on your website.
This is the coupon code that customers will use to get the discount. (You will also have the option to enter a description of the coupon offer.) Once you hit publish, the coupon will be saved.
You can configure the coupon to offer a variety of discounts including:
- Discount type—You will be able to enter the type of discount that you’d like to offer your customers, such as a percentage discount or a fixed cart discount.
- Coupon amount—This will be the amount that is deducted from the customer’s total when they check out, such as $5 or 20% off.
- Allow free shipping—As another way to encourage new users, you can enable free shipping as an option at checkout.
- Coupon expiry date—Enter a date that you would like the coupon to expire. The format for this date should be YYYY-MM-DD.
You can also customize this with other possibilities such as exclusions on sale items, minimum purchase amount to use coupon, and usage limits per customer. All of these are useful in making sure that your customers aren’t taking advantage of you through these coupons.
One of the best marketing options for companies is the ability to help entice customers through coupons online. WooCommerce makes it easy to customize these coupons allowing new customers to be more likely to shop and encourage repeat business.
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