Building the PRIME Contact Page for the BEST User Experience

When someone says that a website has a great design, do you think that they are referencing the home page? Could it be the “About” page? What about the “Contact” page?

Unfortunately, it seems that all too often the “Contact” page is not as optimally designed as it should be. For some companies, this is one of the most commonly visited pages. And yet, too often we see it ignored by web designers.

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Where’s the Best Spot to Place a Call to Action (CTA) on Your Website?

Conventional wisdom holds that you should place your calls-to-action at the top of the page, above the fold. And that makes sense, right? You want your audience to see your CTA immediately in case they never scroll down. Well, not so fast. That may make sense in some cases, but it’s not necessarily best practice. Where you place your CTA largely depends on your business, your target audience and your overall goal, so there is no one-size-fits-all solution. Here’s what you need to know:

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