Keeping Your Business Afloat During An Economic Downturn Updated on January 23, 2024 by InMotion Hosting Every business—big and small—is never more than a breath away from economic hardship. Facing an unexpected downturn is a dreaded day for all, but they are a fact of life. Small businesses will be hit hardest when the numbers go south. But there are ways to mitigate the effects. Continue reading –>
What is Colocation? Updated on March 19, 2025 by Jennifer Fan Colocation is a hosting service where businesses place their servers in data centers operated and managed by third-party experts. It’s a great option for businesses that want to control their servers without worrying about running a data center.In this article, we’ll break down what colocation hosting is, what colocation services include, and how it compares to other types of hosting. Continue reading –>
Types of Key Performance Indicators You May Have Missed Updated on January 23, 2024 by InMotion Hosting You put a lot of effort into maximizing your website’s potential through SEO and choosing the best web hosting, and naturally, you want to be able to see the ROI in a meaningful way. Key performance indicators or KPIs are a great way to do that. A KPI is a metric that measures important data over time. Continue reading –>
Master Your Inbox For Focus and Clarity Updated on January 23, 2024 by InMotion Hosting Did you know spam makes up most of the email traffic going back and forth from inboxes all over the world? It’s not surprising at all how much spam is out there when you consider how much time you spend clearing all that crud out of your inbox. Most knowledge workers spend 5.6 hours per day checking email. All that constant checking will not only cause a serious lack of productivity but is sure to get stressful. However, managing your email can be more of a joy than a curse if you take a few simple steps. Continue reading –>
Factors To Consider When Creating A Business Site Budget Updated on December 30, 2025 by InMotion Hosting When creating a business website, people often think that development and design are the only significant expenses – but there is so much more than that. Domain name, web hosting, website maintenance and more are all factors that need to be worked into your long-term budget. Continue reading –>
5 Ways To Improve Your Branding Updated on December 30, 2025 by Guest Contributor Whether you’re a small business owner or hobbyist, enhancing your online profile goes a long way to improve your reputation and brand. There are a lot of things involved in branding, especially within different industries. There are different web design, marketing and communication strategies depending on your target audience and customers. Here are five ways to enhance your branding. Continue reading –>
Newsletter Copy: Is Your Online Content Protected? Updated on January 23, 2024 by InMotion Hosting Do you generate content as part of your business? It’s likely that you do, even if you don’t realize it. ‘Content’ is anything that you create and publish online: newsletters, blogs, graphics, podcasts, social media posts, videos, and much more. Legally, that material belongs to you. Continue reading –>
What To Do When You Fail a Website Performance Test Updated on December 30, 2025 by InMotion Hosting What can be done if you fail a website performance test? A lot of things, thankfully. A website performance test measures page speed – the length of time it takes to display all the content on a specific page or the length of time it takes the server to receive that page’s first byte of information. Continue reading –>
Where Should I Buy a Domain Name? Updated on July 7, 2025 by InMotion Hosting Where can you buy a domain name? If you find yourself wondering that, you’re not alone. Many business owners don’t know where to buy a domain name, or even what a domain name is. We’re going to lay the whole process out for you from start to finish. By the end, you’ll not only understand what a domain name is and why you need one, but you’ll know how to find the best deal (and avoid getting scammed into a shady contract). Continue reading –>
Starting Your Own Virtual Business Updated on January 23, 2024 by InMotion Hosting Are you wondering how you can turn your WordPress Website Builder designed site into a money-making virtual business? Well, read on and see how to do just that. It goes without saying that if you want to get involved in business, you need a professional website to help promote it. But some businesses go a step further and exist solely on the Internet with no brick-and-mortar stores to promote. Let’s look at how you can join the thousands of other entrepreneurs who have started their own virtual business. Continue reading –>
Are You Considering Running a Web Design Business? Updated on January 23, 2024 by InMotion Hosting With the advent of the with hosting options offered by many companies, lots of business people feel like they can do anything that a professional web designer can do. However, web designers know this isn’t necessarily the case and, even for those novices who can create a website, the cost in time isn’t necessarily worth it. So if you are considering running a web design business, there a few things that you are going to need to do in order to convince others to entrust you with their website: Continue reading –>
Is Your Website Easy To Ignore? Updated on January 23, 2024 by InMotion Hosting We hate to admit it, but there are a lot of websites out there, and not all of them are great. Actually, there are some downright awful websites out there. But where does failure happen? Is it the design? Is it the content? Continue reading –>
Do You Need a Web Developer to Build Your Website Updated on January 23, 2024 by Guest Contributor With all of the options available today with a free website builder and hosting, it seems like now more than ever it’s quite simple to create your own site and get it up and running. But it does beg the question of whether you need a professional web developer to design your site or if you should just do it yourself. Continue reading –>
Prevent Eyestrain and Meltdowns: Avoid Burnout at Work Updated on January 23, 2024 by InMotion Hosting Are you spending too much time in front of the computer screen? Whether you’re a business owner with many employees or you’re a worker within a large organization, you’re probably spending most of your day in front of a computer screen (even as you’re reading this post). We work with knowledge workers every day from designers to developers to bloggers and large agencies with hundreds of clients. We know how demanding these jobs can be in terms of time and energy; and they all involve many rigorous hours in front of a computer screen. Continue reading –>
How Apple’s Simple Marketing is Successful Updated on January 23, 2024 by InMotion Hosting It’s hard to believe, but Apple was once the underdog. Back in the day, they lived in the shadow of Microsoft, struggling to make a name for themselves. Luckily, Steve Jobs was a master of marketing. With his skill, the company was able to move up from the bottom of the pile to become the hundred-billion-dollar giant they are today. Now, marketing managers from industries across the board study Apple to figure out what makes them so successful. Continue reading –>
