Starting a Mom Blog This Year

Starting a Mom Blog This Year

Mom blogs are everywhere. You see them on social media, in your email inbox, and sometimes even in the news. If you’re like most of the other moms out there, you read the stories and think, “I could have written that! The same, exact thing happened to me last week!”

So, why not take the leap? At the end of a long day of parenting, blogging is a great way to vent – and it’s also a great way to make some cash. According to one study done by Punchbowl, the average household income of a mommy blogger is $84,000. That’s some serious money!

Think you might be interested? Here’s how to get started:

Determine If Blogging Is Right For You

Blogging sounds fun, but it’s not easy money. It’s a job just like anything else, and it requires hard work and dedication to be a success. If you want to make it your full-time gig, you’ll have to:

  • Set aside time to write daily
  • Create a website and maintain a social media presence
  • Network with other bloggers
  • Design and implement a marketing plan
  • Research topics such as affiliate links and paid ads, so you can monetize your work
  • And much more!

If those sound like tasks you can dedicate yourself to (or even better, that you’ll enjoy doing!), then blogging might be right for you.

Decide What To Write About

This might seem redundant because, obviously, you’re writing about mom stuff. But here’s the thing: “mom stuff” is a very broad topic. Sure, you can write a general-interest blog about anything and everything mom-related . . . but are you really going to stand out from the crowd?

There are hundreds of other women out there writing about their mom experiences. If you want to differentiate yourself, you’re going to have to specialize.

So, what is it about mom life that you really love? Cooking healthy meals for the family? Coming up with fun technology-free activities? Finding kid-friendly places to go on the cheap? Find that one thing you’re really passionate about, and that’s your mom blog niche!

Find Your Audience

Again, you may find this redundant, because moms read mom blogs . . . right? Well, yes and no. Other moms will likely be the bulk of your audience. But they won’t necessarily be your entire audience. And not all moms will be interested in what you have to say.

The key is to find the moms who are interested in what you’re talking about. Finding your people can make the difference between being a success . . . or being just another voice in the crowd.

So where do you find them? Monitor social media outlets, hang out in forums, check out other mommy blogs – and find the ladies that are talking about the same things you’re talking about. It’s that simple!

Choose a Domain Name and Blogging Platform

There are plenty of free blog platforms out there, but WordPress remains the gold standard. Why? It’s easy to use, highly customizable, secure, and (best of all) it has a HUGE support network. Because so many other people use WordPress for their own sites, there is always someone to help you out when you’re stuck.

The fun part, of course, is choosing a domain name. That’s what people type in when they’re going to your page – the www. It’s best to have your niche somewhere in there – so, if you’re writing about healthy food, it might be something like Other than that, go wild! This is where you get to be creative.

Creating and running your first mom blog can be a fun and rewarding process. At InMotion, we not only host WordPress sites – but we’re there to help you through all the set-up and maintenance, too. Our support center is available online to help you with all of your web hosting needs– but if you’d rather talk to a live person, we’re here 24/7/365 and happy to help

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