Have you ever wondered if dedicated hosting is really worth it? Like many business owners, you’re likely on a budget, and dedicated hosting can be a significant expense. So, why not just use a shared hosting plan or a VPS instead?
We’re going to tell you why dedicated hosting is the absolute best option for any business . . . and how the ROI totally makes it worth it. Let’s jump right in!
What is Dedicated Hosting?
Let’s start with the basics: when it comes to website hosting, there are several different options, from shared services to cloud plans. But dedicated hosting is the only choice that guarantees you an entire server just for your website(s).
What’s that mean? Well, when you have an entire server all to yourself, you can do pretty much anything you want with it. You can customize hardware components, add your own software, run reboots and upgrades whenever you want, and much more.
Even better? There is absolutely no chance that any other websites will infringe on your resources, impact your site’s performance, or expose your site to a nasty virus. You are in a completely isolated environment.
How Important is Performance?
Does improved performance really matter that much? Well, people today like a website to be fast. Like, really fast. In a Google Webmaster video, Maile Ohye, states that “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half second.”
Don’t run an e-commerce site? Doesn’t matter. Visitors still expect your webpage to load in less than 2 seconds. If it takes more than 3, they’re going to bounce.
How Does a Dedicated Server Increase Speed?
Let’s go back to that shared hosting thing: when you are on shared server, the resources get divvied up amongst all the different websites. On a shared hosting plan, it’s kind of a free-for-all: whoever grabs the resources first gets them. On a VPS hosting plan, you are allotted a guaranteed amount of the resources, meaning no one can touch your share, but there’s still a limit to what you can do.
With a dedicated server, however, the sky’s the limit. Each server does, of course, have a limit to the amount of RAM they can hold and bandwidth they can produce, but will you ever hit it with your one website? Or even several websites? Not likely.
The result is that the server isn’t bogged down trying to process thousands of different requests at the same time, and it’s able to operate at optimum speed.
How Does Increased Speed Benefit Your Website?
Besides the obvious (that the site and all of its elements load faster, creating a better user experience), there are several other benefits.
- Improved SEO: It is a well-known fact that site speed is one of the ranking factors Google uses to determine search engine ranking. Further, research has shown that they may be using “time to first byte” as the official means of measurement. What’s that mean? In layman’s terms: a fast website will help you show up higher in Google search results, while a slow website will likely make you show up lower.
- Your bottom line: Site speed has a direct impact on conversion rate, revenue, and user experience. How?
- A slow site is less likely to get a lot of return traffic
- Every additional second added onto your load time results in 7% fewer conversions
- A one-second delay in response time can result in 11% fewer page views and a 16% loss in customer satisfaction
- 46% of people who abandon their shopping cart cite slow website speed as the reason
- Greater customization options: Having an entire server’s worth of resources to yourself means that you can likely add a lot of custom features (like video streaming or MP3s) without impacting your site’s speed. And your highly customized site will not only look great but will be memorable to visitors and create a great user experience.
There is nothing wrong with using a shared hosting plan or a VPS, but dedicated hosting can definitely increase speed. If you run a high-volume e-commerce store or any other site that attracts a lot of traffic, it’s definitely something worth considering! Our dedicated hosting plans with FREE SSDs give you scalability, flexibility, and reliability. Reach out today to learn more.