6 Tips for Creating an Engaging E-commerce Store

6 tips for creating an engaging e-commerce store | InMotion Hosting

In the highly competitive world of e-commerce, setting yourself apart from other vendors is crucial, and it can be achieved through a combination of superior products, competitive pricing, and an exceptional ecommerce host. However, in an industry where competition is fierce, relying solely on product quality and pricing may not be enough. A generic or uninspiring online store can present significant challenges in selling even the most outstanding products.

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Why It’s Important to Keep Your Privacy Policy Updated

Why it's important to keep your privacy policy updated  |  InMotion Hosting

When you think about Privacy Policies, you probably dread the thought of reading through endless amounts of “legalese” that the average human being tries to avoid at all costs.

Oftentimes, these policies are hidden under layers and layers of content on websites. And for many, this is for good reason: businesses are not inclined to incorporate 100-page policies on websites meant to convey an enticing brand for current and potential customers. 

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Understanding The Process Behind Email Delivery

Learn about how email delivery works | InMotion Hosting

When troubleshooting email issues, it’s a good idea to re-familiarize yourself with the process behind email delivery and how your host processes email.

Becoming better acquainted with how email works will help you troubleshoot issues you may have in the future. While it may seem anachronistic, email is still an important part of the Information Technology landscape.

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Google Drive vs. Evernote

Evernote vs. Google Drive Compared - InMotion Hosting

You know you wrote it down somewhere, but you’re not sure where, and now you need it but don’t have it.

Whether keeping track of assignments and tasks at work, listening to a presentation for a class, a training course or simply managing your daily to-dos, you’re probably someone who takes notes.

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Make Your Own WordPress CRM System

Make your own WordPress CRM system | InMotion Hosting

Business relationships need to be cultivated. You wouldn’t leave a friend stranded without any contact. Why treat your business contacts with any less respect?

There are many tools designed specifically for customer relationship management (CRM). This is how important managing your contacts is for businesses. A monomaniacal interest in crafting perfect customer communications is not a bad habit to develop, and the antecedent is good contacts.

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What is Platform as a Service (PaaS)?

What is Platform as a Service? | Paas Explained | InMotion Hosting

Platform as a Service, also known as PaaS, provides its users with a “pay-as-you-go” software interface for developing and deploying applications. 

PaaS is most useful in automating repetitive or extraneous setup tasks (like installing and configuring software libraries) so developers can save time and resources. Distributing your development tools in this fashion can have a significant effect on your whole development team workflow.

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What is a Customer Relationship Management (CRM)?

What is a Customer Relationship Management (CRM)?

Customer relationship management (CRM) gives you an interface for connecting with customers (old and new) to properly nurture a mutually beneficial relationship.

What Does a CRM System Do?

First and foremost, contacts. CRM is all about managing a list of customer contacts. These contacts may be names, email addresses, phone numbers, and more. The more information you have about your customers the better. Would you like to reach out to a customer on their birthday and send a nice message? CRM helps you do that. 

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