Hosting Decision Matrix for Digital Marketing Agencies Updated on December 12, 2025 by BradM A hosting decision matrix helps digital marketing agencies make clearer, more confident hosting choices by turning subjective comparisons into a structured scoring process. When you evaluate performance, security, scalability, support, and cost through weighted criteria, the right solution becomes obvious. This framework removes guesswork, aligns teams, and creates decisions you can defend during client reviews or planning cycles. With a hosting decision matrix, you choose environments that actually support campaign performance and long-term client growth. Digital marketing agencies face unique hosting challenges. You manage multiple client sites with varying performance requirements, integrate complex marketing tools, and need hosting that scales with campaign demands. Each hosting decision affects client campaign performance, site speed, security, and your bottom line. Continue reading –>
2025 Year in Review – InMotion Hosting Posted on December 12, 2025 by Carrie Smaha As we close out 2025, the InMotion Hosting team is proud to reflect on a year defined by innovation, community engagement, and a continued commitment to helping businesses succeed online. From major product launches to industry recognition and WordPress community involvement, this year marked significant milestones across every area of our business. Continue reading –>
Digital Marketing Agency Operations Guide: How Hosting and Client Retention Align Updated on December 12, 2025 by Jennifer Fan High performing digital marketing agency operations rely on more than sharp creative and smart targeting. Your hosting stack quietly drives every result you deliver. Fast, stable hosting keeps landing pages loading instantly, protects campaign data, strengthens Quality Scores, and prevents wasted ad spend during peak traffic. When your team works from unified, reliable infrastructure, campaigns launch smoothly, reporting stays accurate, and clients see consistent ROI gains. Strong hosting does more than support your agency. It accelerates how you grow. Operating a digital marketing agency looks straightforward from the outside. You launch campaigns, drive traffic, generate leads, report results. Inside your agency, though, things feel more complicated. You’re managing campaign timelines, optimizing landing pages, tracking conversions, and trying to avoid performance issues that tank your clients’ Quality Scores or SEO rankings. Continue reading –>
State of the Word 2025: WordPress AI Strategy and the Future of the Open Web Updated on December 9, 2025 by Carrie Smaha On December 2, 2025, I joined approximately 45 WordPress community members at the top of San Francisco’s Salesforce Tower for one of the most exclusive events in WordPress history. State of the Word 2025 was invite-only, held at an undisclosed location, and delivered something the project had never attempted before: a live on-stage release of WordPress 6.9. Continue reading –>
Zero Trust Architecture: A Practical Guide for Hosted Environments and Growing Digital Teams Updated on December 8, 2025 by Derrell Zero Trust Architecture flips the old “trusted network” mindset on its head. Instead of assuming your hosting environment is safe, Zero Trust treats every user, device, plugin, API call, and service as untrusted until proven otherwise. When paired with strong hosting fundamentals it gives you a practical path to lock down WordPress, secure microservices, and protect tools like Discord without slowing down your site or frustrating your team. It’s a smarter, modern way to defend your business as it grows. Zero Trust Architecture is everywhere in security conversations today, yet it remains widely misunderstood. Cloud platforms advertise it, vendors claim to enable it, and tools label themselves Zero Trust-ready. But when teams try applying it to real environments like hosted websites or SaaS products, the details get confusing fast. Continue reading –>
Core Web Vitals: How Google Measures Your Site’s User Experience Updated on December 8, 2025 by Carrie Smaha Google Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of a web page. These metrics directly influence Google Search rankings and serve as a benchmark for how visitors perceive your website’s performance. Continue reading –>
Why Switch to NVMe Hosting? Updated on December 8, 2025 by Jennifer Fan As website traffic and data volumes continue to grow, website owners need hosting solutions that can keep up. This is where NVMe hosting makes a real difference. Whether you have a Shared Hosting account, or a VPS Server, NVMe servers provide faster digital storage, less latency, better uptime, and superior performance. However, some Linux server hosting users may be hesitant due to concerns about price and return on investment (ROI). Continue reading –>
Essential Reseller Hosting Tools: Resources You Need to Build a Scalable Hosting Brand Updated on December 8, 2025 by Carrie Smaha Running a reseller hosting brand means keeping every site fast, secure, and supported. This guide explains the essential tools that help you manage clients with confidence as your business grows. You learn how billing automation, uptime monitoring, security scanning, documentation, and communication platforms work together to create a smooth and reliable experience. The result is a toolkit that helps you stay ahead of issues, save time, and build long-term trust with every customer. Running a reseller hosting business means building a brand that customers depend on for performance, reliability, and support. You’re not just providing web hosting. You’re helping clients protect their online presence, keep their businesses running, and build trust with their audiences. Continue reading –>
Reseller Hosting Customer Support: DIY vs White Label Updated on December 8, 2025 by Derrell Reseller hosting customer support plays a major role in your business success. Whether you manage support yourself, rely on white label service, or use a hybrid model, the way you handle customer issues defines your brand. This guide compares each approach to help you choose the best strategy for growth, scalability, and client satisfaction. Learn how the right customer service model builds trust and keeps your hosting business running smoothly. In reseller hosting, customer support quality often determines whether clients stay loyal or move elsewhere. While hosting infrastructure, pricing, and performance all matter, what clients remember most is how quickly and confidently their problems get resolved when something goes wrong, a site outage, an SSL issue, or a billing error. Continue reading –>
Lovable Acquires Molnett: What AI Code Generation Means for Software Deployment Posted on November 28, 2025 by Carrie Smaha A Swedish startup valued at nearly $6 billion just acquired a cloud hosting platform. This is not a random expansion. It is the clearest signal yet that AI-powered software creation is ready to reshape how applications move from idea to production. Continue reading –>
Is Reseller Hosting Profitable? How to Build a Sustainable Hosting Business in 2026 Updated on November 26, 2025 by Jennifer Fan Reseller hosting is profitable when you treat it like a business, not a side hustle. By reselling hosting under your own brand, you can build predictable monthly revenue, strengthen client relationships, and scale with automation tools like cPanel and WHMCS. The key to profitability lies in bundling services, retaining clients, and partnering with a provider that delivers NVMe-powered performance and real human support. With the right foundation, reseller hosting can grow from an extra income stream into a sustainable business. In a world where at least 73% of even small businesses rely on a website, more professionals are asking a simple question: Is reseller hosting profitable? The short answer is yes, when you treat it like a business. Reseller hosting gives you the power to buy hosting resources wholesale, repackage them under your own brand, and sell them for recurring monthly income. Whether you’re a web designer, agency owner, or freelancer, it’s a proven way to create predictable revenue while strengthening client relationships. Continue reading –>
Types of Web Hosting: Differences Between Shared, VPS, & Dedicated Web Hosting Updated on December 1, 2025 by InMotion Hosting Shared hosting offers an affordable starting point for small websites, while VPS provides more power for growing businesses with up to 20,000 daily visitors. Dedicated hosting delivers maximum performance and security for high-traffic sites handling sensitive data. Choose based on your current needs and anticipated growth to create a strong foundation for your online success. We’ve worked with thousands of agencies, marketing teams, and founder-led companies as they’ve scaled from launch to enterprise. The hosting conversation always starts the same way: shared, VPS, or dedicated? The answer depends on where you are now and where you’re headed. Continue reading –>
Green Data Center Solutions Updated on December 8, 2025 by Sam Page Green data center solutions use efficient hardware, smarter cooling systems, and renewable energy to reduce waste while improving uptime and performance. These technologies create a more stable hosting environment, support long-term scalability, and help businesses control costs as infrastructure demands grow. Choosing a hosting partner that invests in sustainable data center practices gives your organization stronger reliability today and a more future-ready foundation for tomorrow. Modern businesses rely on hosting that must stay fast, stable, and dependable around the clock. As infrastructure grows to meet these needs, so does the energy required to power and cool it. Green data center practices help address this challenge by reducing waste, improving efficiency, and supporting long-term scalability without compromising performance. Continue reading –>
WordPress VPS Hosting: Single Site vs Multiple Site Management Updated on November 21, 2025 by Carrie Smaha Choosing the right WordPress VPS hosting approach can make or break your website’s performance and management efficiency. InMotion Hosting offers two distinct paths for hosting WordPress on VPS infrastructure: UltraStack One for WordPress (designed for single, high-performance sites) and Managed VPS Hosting with cPanel (built for managing multiple WordPress installations). Continue reading –>
Static vs. Dynamic Websites: Choosing the Right Build for Performance, Scalability, and Control Updated on November 21, 2025 by Carrie Smaha The way you structure a website shapes how it loads, grows, and adapts to new goals. This guide explains static vs dynamic websites and shows how platforms such as Lovable, Bolt, and Sanity.io support modern approaches to building and managing content. You will learn how each option affects speed, scalability, and workflow, and how community discussions and hosting choices help keep your projects performing well. It is a clear starting point for creating a site that is ready for the future. Websites are no longer one-size-fits-all. Some deliver lightning-fast static pages that never change, while others serve personalized experiences built dynamically on demand. Understanding the difference between static and dynamic architectures isn’t just a matter of preference, it’s a decision that shapes your site’s speed, scalability, and long-term flexibility. Continue reading –>
