WooCommerce Maintenance Checklist: How to Secure, Optimize, and Scale Your Store Updated on October 1, 2025 by Jennifer Fan This guide explores WooCommerce maintenance essentials, from security and performance to backups and scaling. Learn how ongoing upkeep safeguards your store, boosts conversions, and supports long-term growth. Running a WooCommerce store is an ongoing responsibility. Your store is more than just a website; it’s the backbone of your revenue and customer relationships. Neglecting WooCommerce maintenance can lead to security breaches, slow performance, or costly downtime. On the other hand, consistent upkeep ensures your store runs smoothly, builds trust with customers, and positions you for growth. Continue reading –>
7 Best Cloud VPS Providers: Complete Comparison for Business Success (2025) Updated on September 25, 2025 by Nikki Ryan After evaluating the top VPS cloud hosting providers across performance, support, and business features, InMotion Hosting emerges as the clear winner for businesses that need guaranteed reliability, expert support, and enterprise-grade infrastructure. Choosing the wrong VPS provider can cost your business thousands in downtime and lost clients. Here’s how the top 7 providers stack up. Unfortunately, many brands don’t realize they’ve opted for the wrong cloud VPS provider until it’s too late. From slow page speeds during peak traffic to missed compliance requirements during audits, the gaps in low-quality cloud VPS services often show up when your business can least afford them. Continue reading –>
eCommerce Conversion Rate Formula: A Complete Guide For Online Store Owners Updated on September 25, 2025 by Carrie Smaha In this comprehensive guide, we detail the standard conversion rate formula, industry benchmarks (currently averaging 2.86%), and illustrate how small improvements can dramatically increase revenue. We examine essential metrics, including product-specific conversion rates, cart abandonment tracking, and implementation strategies across major platforms like WordPress/WooCommerce, Shopify, and Magento. Throughout the guide, you’ll also find how quality hosting solutions like InMotion Hosting’s NVMe servers can support faster page loads and better user experiences, directly contributing to improved conversion rates for online stores. Understanding the eCommerce conversion rate formula is crucial for all businesses looking to increase their sales. As the world of eCommerce continues to grow and develop, knowing how to optimize your eCommerce store conversion rate is key to achieving business success. Currently, the average eCommerce conversion rate is approximately 2.86%. This underscores the competitive nature of online stores globally. Continue reading –>
eCommerce Conversion Rates by Industry: 2025 Benchmarks and Optimization Guide Updated on September 25, 2025 by Shea Rodrigue Discover industry benchmarks to maximize your online store’s success! While the average eCommerce conversion rate is 2.5-3%, it varies significantly by sector: food and beverage leads at 6.04%, health and beauty follows at 4.55%, while home and garden lags at 1.24%. Boost your conversions by addressing common bottlenecks through reliable hosting, enhanced security measures, and optimized performance. Future trends include AI personalization, AR/VR experiences, and mobile commerce evolution—stay ahead of the curve! If you have an online retailer, knowing industry-specific benchmarks is highly valuable. This information will help you improve your store performance and achieve maximum conversions. This guide will examine eCommerce conversion rates by industry and reveal the secret of online success! Continue reading –>
Product Descriptions That Sell: A Small Business Guide to Convert Browsers Into Buyers Updated on September 25, 2025 by Carrie Smaha Looking to write a good product description that converts browsers into buyers? This comprehensive guide breaks down the art and science of creating compelling product descriptions that drive sales in today’s competitive eCommerce landscape. The eCommerce industry is booming—global online sales hit $5.8 trillion in 2023 and are expected to surpass $8 trillion by 2027, according to Statista[1]. But here’s the challenge: attracting visitors to your store is only half the battle—getting them to click “Buy Now” is where the real work begins. Continue reading –>
The Complete eCommerce CRO Checklist: From Server Performance to Conversion Strategy Updated on September 25, 2025 by Shea Rodrigue You’ve optimized product pages, fine-tuned ad campaigns, and built glitch-free checkout flows. But conversions still lag. While most CRO checklists focus heavily on front-end tweaks (like button colors, CTA placement, and copy), they often overlook a major but silent killer: your hosting environment and server performance. Continue reading –>
12 Inspiring eCommerce Blog Examples to Learn From in 2025 (+ Implementation Tips) Updated on September 25, 2025 by Jennifer Fan Looking at successful eCommerce blog examples can provide valuable insights into building brand authority, driving traffic, and increasing sales. A well-planned and structured eCommerce blog can establish your online store as a reputable and trusted brand leader while boosting your SEO (Search Engine Optimization) and customer engagement. Continue reading –>
2025 eCommerce Trends: Essential Growth Strategies for Small and Medium Businesses Updated on September 25, 2025 by Shea Rodrigue Similar to other high-cash-flow industries, there have been several promising revenue growth forecasts for global eCommerce. Of the several, the US International Trade Administration predicts a dumbfounding $4.9 trillion in revenue for 2025. That’s a 15% Year-over-Year upshoot from 2024’s $4.2 trillion. Continue reading –>
eCommerce Conversion Rate Optimization: Technical Guide for 2025 Updated on September 25, 2025 by Shea Rodrigue eCommerce has grown into a $6.8 trillion industry and will surpass $8 trillion by 2027, highlighting its ongoing growth and impact[1]. For businesses aiming to compete in this thriving yet crowded landscape, Conversion Rate Optimization (CRO) is more crucial than ever. CRO is the process of improving the percentage of website visitors who take a desired action, such as purchasing or filling out a form. Continue reading –>
eCommerce Affiliate Marketing: A Complete Implementation Guide for 2025 Updated on September 25, 2025 by Jennifer Fan eCommerce affiliate marketing is one of the ideal strategies for promoting business growth and driving online sales. Research done by Statista disclosed that the affiliate marketing industry was valued at an estimated $9.56 billion in 2023, which is anticipated to reach $10.72 billion in 2024 and $12 billion in 2025[1]. Continue reading –>
Essential eCommerce Website Best Practices for Building a High-Converting Online Store Updated on September 25, 2025 by Jennifer Fan Global eCommerce sales are projected to hit an astounding $6.86 trillion in 2025[1]; toppling 2024’s $6.33 trillion by a whopping $53 billion. This indicates that online shopping has never been more “natural” for shoppers or profitable for shop owners. Continue reading –>
Buy Online, Pickup In Store: the Complete Implementation Guide for Retailers Updated on September 25, 2025 by Jennifer Fan BOPIS retail, or Buy Online, Pickup In Store, is transforming how businesses serve customers. This strategy allows shoppers to place orders online and collect them at a nearby store, offering the convenience of eCommerce without the wait or shipping costs. It’s a powerful way for retailers to boost online sales and in-store traffic. Continue reading –>
eCommerce Content Strategy: Build a Revenue-Driving Content Plan for Your Online Store Updated on September 25, 2025 by Jennifer Fan Global eCommerce sales hit $5.8 trillion in 2023, and experts expect the figure to surpass $8 trillion by 2026. If you want your online store to catch this wave, it is vital to pay attention to the content you put on your website. Continue reading –>
How to Build an eCommerce Website: A Complete Guide for Small Business Owners Updated on September 25, 2025 by Jennifer Fan Currently, the eCommerce market is valued at $18 trillion and is expected to reach nearly $67 trillion by 2033[1]. For your small business to be part of this promising growth, you need to build a killer website, starting with the basics for eCommerce web development. Continue reading –>
What is WooCommerce? Updated on December 3, 2024 by Carrie Smaha WooCommerce is a customizable, open-source eCommerce platform built on WordPress. In this article, you will learn about the primary features and benefits of WooCommerce. If you’re ready to start an eCommerce store, get up and running fast with a WooCommerce Hosting plan from InMotion. Continue reading –>
