The Best Marketing Calendar Tools


The Best Marketing Calendar Tools

If you’re like us, then your life is dominated by schedules and calendars. Meetings, appointments, deadlines, email responses, website updates…all these things need our attention and that’s just at work.

When we get home, our personal lives are so chaotic that we have to schedule “date night” with our spouses and “play dates” for our kids. For better or for worse, we are ruled by our calendars.

This is especially true if you’re working in online marketing. Here are some of the best marketing calendar tools that are available today.

Asana 

One of the first things about Asana that appeals to people is the price—in this case, it’s free. This really lets those who are new to marketing calendars “dip their toe in the water” and test it out before making a full commitment.

One of the other things that make it so nice is the fairly simple interface which allows you to schedule your to-do list and then simply check off boxes as you go. (Nothing is more satisfying than a fully checked off list.)

You can also map out long-term projects step-by-step so you can stay on track and avoid any major pitfalls. The control panel allows you to view your items in list mode or calendar mode and you can very easily switch back and forth between the two as needed.

Finally, you can export your tasks from Asana into other programs including Google Calendar.

CoSchedule 

CoSchedule is a great choice, particularly if you have a lot of people on your team working together in collaboration. CoSchedule hopes to eliminate the need for spreadsheets to track everything (or as they say, spreadsheets to track spreadsheets).

CoSchedule gives everyone a bird’s eye view of what is planned for your business with one calendar. Additionally, it has integrated functions that keep you from having to constantly switch between tools. This is also a plugin that can be integrated directly to your WordPress website and is available for $20 per month.

Trello 

Trello is also a free app that has many devotees even though it does not use a familiar format. Instead of a normal “list view,” Trello uses digital versions of Post-It notes. If you need to schedule something, you slap it on a card as a reminder and then remove it when it is done.

What attracts many people to Trello is the fact that you can collaborate on major projects and everyone is able to see the board/calendar with your note cards attached to them. As people complete different parts of the project, the notes are removed.

Everything also syncs up so people can collaborate in real time.

WordPress Editorial Calendar Plugin 

We end with our simplest solution, a plugin designed expressly to work with your WordPress website. This no-frills calendar gives you the ability to drag and drop your posts onto the calendar sheet so you have a ready-made schedule for posting your blogs. This also gives you the ability to do quick edits of titles and dates as well as to manage multiple blog authors on one sheet.

Depending on your comfort level, budget, and needs, there are dozens of different calendar options out there for you to pick and choose from. The main thing that you need to do is test these out and see which option works best for you and your business. Once you have that in place, your blogging jobs should be quite simple to get out in a timely manner.

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