How to make sure your site is mobile friendly in a ‘mobile-first’ world

mobile marketingThe world is dynamic, and people are moving from using desktops to using the Smartphone in finding information and communicating via the Internet. In lots of countries, the number of Smartphones in use is more than personal computers. All the more reason to make your site mobile friendly. A mobile friendly site is the one that has the correct display for handheld gadgets like tablets, Smartphones, iPhones, and iPads. The site also has minimized scrolling, easy to navigate, loads faster and avoids using flash. Making you site mobile friendly makes you visible to a wider pull of mobile users since your website will be visible in the search results depending on how well you have configured it. There are three things you should know when making a website accessible by a mobile phone user. Among them is:

  • Making it easy for you customers. The reason for creating a website is to provide information or products to a client. The reason why customers visit your website is to get information or the product faster. Making your site easy to navigate helps the customer complete their objective hence they are satisfied. A complicated website will only put them off and opt for one that provides solutions efficiently hence you lose traffic.
  • Making it efficient by how a customer completes common tasks. The site needs prioritization by starting with the significant and common tasks for clients on mobile devices. A site that supports these features allows easy completion of the tasks by helping the customers complete their search objectives. A unified experience across all platforms is also necessary.
  • Selecting a theme, template, or design that is consistent across all devices. This is the use of Responsive Web Design (RWD) where the page uses the same code and URL whether on a desktop or a mobile device. The only thing that should change is the display where it changes depending on the screen size of the gadget being used.

A website that is mobile friendly has to meet the following specifications:

  • Responsive to the size of the screen where one does not have to scroll horizontally to see full sentences.
  • Avoids use of software that are not common with mobile phones. An example of such a software is flash.
  • Places links far apart so that it is easy to tap without having to zoom the content.
  • Uses texts that are easy to read without one having to zoom on the screen.

There are three ways of configuring your website to be mobile friendly. They are Responsive web design, separate URL, and dynamic serving. The responsive web design as mentioned before uses the same URL and same HTML code across all devices, but the content is displayed on the screen differently depending on the screen size. Separate URL uses different URLs on different devices, where the configuration detects device in use then redirects it to the appropriate page. Dynamic serving, on the other hand, uses the same URL across all devices but different HTML code for different devices based on the server’s knowledge of the user’s browser.

google mobile friendly toolMake your site visible to a great pull of customers by configuring your site to be mobile friendly since a large number of people use mobile phones to browse and you do not want to miss on that. Optimizing your website helps your visitors keep reading rather than putting them off.

Once you put this into play and would like to check if Google itself deems you “mobile friendly” then head over to their free online tool here. The image on the right is the result you are looking for. Google will give you the “green light” in letting you know you have developed your website well for mobile web users.

 

Need a pint? So do 30 million people. #MissingType

We are of course talking about that golden liquid – no, not beer. The liquid (technically plasma) of life: BLOOD!

Maybe you have donated this year, or maybe you’ve just thought about donating. But did you know that in the United States there are 30 million people daily that need blood. That’s nearly 1/6 of our population!

A British marketing company has taken initiative to combat the risk of running out of blood.  NHS Blood and Transplant started the #MissingType campaign to increase blood donations in the United Kingdom. Their campaign saw an increase of 30,000 new donors for the UK, and this year companies such as Microsoft, Samsung, and even cities like Amsterdam and Bondi Beach are taking part.

We all know the importance of a blood donations, but might not donate as often as we can. But, the thing is… there is a global shortage of blood. With a growing global population, more medical innovations such as heart and organ transplants – blood is becoming increasingly sought after to exact the type of medical breakthroughs and procedures that have helped heal millions of lives. Continue reading “Need a pint? So do 30 million people. #MissingType”

Team Member Profile: Shea Rodrigue

sheaHometown: Houma, Louisiana
Position: Marketing Specialist
Been with InMotion Hosting since: 2012

How did you get started in the web hosting field?
It was a potent combination of curiosity and necessity. Many years ago a friend, and business owner with old-school values and processes, brought up the need to bring their business into the digital age and begin creating an internet presence by selling her clothing from a website. I had taken a class on basic HTML and one on eCommerce prior to that, which doesn’t really mean anything, but my ego was large enough to convince both of us that I could make that happen. And I did. I began lots of research on web design, eCommerce, website builders, and ultimately web hosting. I launched my first eCommerce site and haven’t looked back since. Continue reading “Team Member Profile: Shea Rodrigue”

5 Little Tweaks to Boost Sales from Your Website

The internet is playing an increasingly prominent role in commerce, and research shows that digital interactions influenced retail sales to the tune of in 2015. This number will only go up, but what does this mean for your business?

According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. So much attention is paid to driving traffic, to getting attention, that what really matters – getting people to convert – is ignored.

If you have a website, boosting sales is no rocket science. In fact, simple little tweaks – that can sometimes take minutes to implement – can double your revenue. Here are 5 little tweaks you can implement today that are proven to give you a sales boost: Continue reading “5 Little Tweaks to Boost Sales from Your Website”

Business Startup Checklist

checklistThere are some advantages with providing web hosting to 100,000+ customers over the past 15 years. As small business owners ourselves once, we sought out to create a web hosting company that speak TRULY to those looking to create a solid website that represents the the digital home to their brand.

We’ve seen websites created that have grown from our lowest plan on a shared server, to reaching the need to use a dedicated server. We are proud of this growth – and our customers are happy that we haven’t given up on them throughout their journey.

Throughout those 15 years, we’ve gathered a checklist of processes that, if followed, help keep you and your business website fresh, relevant and optimized. Continue reading “Business Startup Checklist”

How To Start Planning For Your Website’s 2016 Redesign

redesignEvery couple of years you need to update your website to ensure it has a fresh, modern look and makes use of the latest developments in web design. A website which looks out of date can damage your credibility and ultimately cost you clients. Before you can begin a redesign however you need to start planning what you want out of your updated website and what you want the finished product to look like. Below I have written out a 3 step process which will help you prepare for your redesign and ultimately give you the website you want. Continue reading “How To Start Planning For Your Website’s 2016 Redesign”

How to Build a Content Plan for Your Website

I’ve got some good news and some bad news…

The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come…now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.

The good news is that there is a tried and true framework for developing a content plan to ensure that your site can attract qualified visitors and will engage those most likely to become customers.

In this post I’ll share this framework to help you evaluate your business and customers, and develop a strategic content plan to help you meet the needs of your target market, and in turn your own business objectives.

4 Steps to Building a Successful Content Plan

The following steps walk you through a research oriented planning process designed to build a content plan based on the needs of your target market. Rather than the usual brochureware and marketing speak we are aiming here to develop content that answers questions and helps potential customers reach a decision to buy from you. By the time you’re through with this process, you will have created a content plan designed to attract and convert the most qualified visitors to your website.

Step 1: Define the Buying Cycle in Your Business

Your business’ buying cycle in the simplest sense is the journey your customers follow in order to buy a product or service. The customer journey will be different for different industries, longer or shorter depending on the nature of the product. Generally speaking however, a buying cycle follows this basic process…

buying-cycle

The breakdown itself is simple enough to understand, the question here is what does the buying cycle in your business mean for content? Let’s take a look at the buying cycle from both a customer’s and content strategist’s perspective to tackle each stage head on.

Continue reading “How to Build a Content Plan for Your Website”

12 Things Every New WordPress Site Should Be Doing On Launch

wpYou only get one chance to make a great first impression, and nowhere is that more true than when you launch your new WordPress site for the entire world to see and enjoy. That being said, you want to make sure that you are addressing the twelve most important things that every new WordPress site should be doing prior to launch. Following these guidelines translates into the peace of mind you need knowing that your site is prepared for everything the internet and its users will have to throw at you as you begin your online WordPress endeavor.

Get BoldGrid [Exclusive to InMotion Hosting]

BoldGrid is a free website builder offered by InMotion Hosting with it’s Business Hosting plans. BoldGrid is built on WordPress, the #1 Content Management System and comes with beautiful themes. It’s easy drag and drop website editor allows you to quickly build stunning websites with no coding required. BoldGrid is easy to use for those building their first WordPress site as well as for web designers/developers who need to turnaround beautiful turnkey websites in short notice. And, unlike other website builders in the market, you have 100% ownership of the website you build using BoldGrid.

Continue reading “12 Things Every New WordPress Site Should Be Doing On Launch”

Team Member Profile: Sevag Salibian

Hometown: Antwerp, Belgium
Position: Senior Affiliate Marketing Specialist
Been with InMotion Hosting since: July 2015

How did you get started in the web hosting field?
I had a desire to apply my affiliate/partner marketing skill-set in a tech driven product environment.

What is your current role at InMotion Hosting? What do you like most about it?
Senior Affiliate Marketing Specialist.  I get to work with people from around the world, every day – often helping them earn a livelihood to support themselves and their families.

Coolest gadget you own, want to own or have read about?
I received a Bluetooth surf watch for Christmas which tracks my movements in the water, has tide and swell forecasts, reports real time weather data and notifies me when swell is coming in.

What would you like to tell us about yourself?
I enjoy life. I love trail running, biking, snowboarding, surfing and working out. I try to get in an adventure at least a couple times a week – whether that means a new trail, a new break, or a new book. Opportunity is everywhere.

Describe your personality in one word?
Grateful.

What Are The Key Advantages Of High-Availability VPS?

vps-imageFor a number of years, Virtual Private Server (VPS) Hosting has been a sweet spot between the affordability of Shared Hosting and the operational power of a Dedicated Server. The introduction of cloud infrastructures has taken that concept, and extended it even further. We recently introduced some new features to our VPS Hosting plans that essentially give you a number of the benefits of cloud hosting, without any increase in cost. Here’s a look at some of the new cloud-inspired features we have added to make our Virtual Private Server Hosting more powerful than it has even been.

What is high-availability?

Our new and improved infrastructure is setup with a network of clusters in a virtualized environment, each of which contains a number of different highly available servers. These clusters all contain redundant hardware, so if your node fails for any reason, all of your data and files will be safeguarded, and your partition will spin up instantaneously on a different node. Essentially, the new high-availability provides your partition with real-time redundancy.

Continue reading “What Are The Key Advantages Of High-Availability VPS?”