Top 6 Keyword Research Mistakes Site Owners Make Updated on December 9, 2025 by Guest Contributor Some keys to business success are timeless. The customer is always right. You should build solutions, not products. The best advertising doesn’t feel like advertising. Here are the top 6 Keyword Research Mistakes site owners make when implementing a search engine marketing strategy. Continue reading –>
5 Tips For Bing Ads eCommerce Advertisers Updated on January 23, 2024 by InMotion Hosting As an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers. Continue reading –>
Why No One Opens Your Email: 5 Email Marketing Tips for Small Business Owners Updated on January 23, 2024 by Patrick Bairamian Emailing leads and your current customer base can serve as one of the key strengths in your ongoing marketing efforts. As Daniel Newman pointed out less than a year ago, “Email is definitely NOT dead.” Continue reading –>
Team Member Profile: Shea Rodrigue Updated on January 23, 2024 by InMotion Hosting Hometown: Houma, Louisiana Position: Marketing Specialist Been with InMotion Hosting since: 2012 How did you get started in the web hosting field? It was a potent combination of curiosity and necessity. Many years ago a friend, and business owner with old-school values and processes, brought up the need to bring their business into the digital age and begin creating an internet presence by selling her clothing from a website. I had taken a class on basic HTML and one on eCommerce prior to that, which doesn’t really mean anything, but my ego was large enough to convince both of us that I could make that happen. And I did. I began lots of research on web design, eCommerce, website builders, and ultimately web hosting. I launched my first eCommerce site and haven’t looked back since. Continue reading –>
How To Start Planning For Your Website’s 2016 Redesign Updated on January 23, 2024 by InMotion Hosting Every couple of years you need to update your website to ensure it has a fresh, modern look and makes use of the latest developments in web design. A website that looks out of date can damage your credibility and ultimately cost you clients. Before you can begin a redesign, however, you need to start planning what you want out of your updated website and what the finished product should look like. The following three-step process will help you prepare for your redesign and ultimately give you the website you want. Continue reading –>
How to Build a Content Plan for Your Website Updated on May 16, 2023 by InMotion Hosting I’ve got some good news and some bad news… The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come… now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers. Continue reading –>
12 Things Every New WordPress Site Should Be Doing On Launch Updated on January 23, 2024 by Guest Contributor You only get one chance to make a great first impression, and nowhere is that more true than when you launch your new WordPress site for the entire world to see and enjoy. That being said, you want to make sure that you are addressing the twelve most important things that every new WordPress site should be doing prior to launch. Following these guidelines translates into the peace of mind you need knowing that your site is prepared for everything the internet and its users will have to throw at you as you begin your online WordPress endeavor. Continue reading –>
11 Ways SEO is Changing in 2015 and Beyond Updated on January 23, 2024 by InMotion Hosting As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics. Continue reading –>
What Makes a Successful Entrepreneur? Updated on January 23, 2024 by InMotion Hosting Entrepreneurship, despite the recovering economy, is a booming industry. Small businesses are, and continue to be, the backbone of the economy. With that, we wanted to give a shout out to all of our customers, friends, and family that are either thriving or aspiring to become entrepreneurs. Continue reading –>
Team Member Profile: Danny Sumerlin Updated on January 23, 2024 by InMotion Hosting Hometown: Virginia Beach, VA Position: Senior Design Consultant Been with InMotion Hosting since: December 2010 How did you get started in the web hosting field? My Fine Arts/Graphic Design degree led me to have essential knowledge of the custom web design process, web hosting, and the benefits of investing into a professional, online presence. Continue reading –>
Cyber Security Awareness: Are You and Your Website Protected? Updated on January 23, 2024 by InMotion Hosting Internet security has always been a major concern for businesses and website owners. In today’s online world, these threats are becoming more and more widespread and diverse in nature. With so many attack vectors and vulnerabilities being discovered daily, it’s more important than ever that you keep a close eye on potential security risks. In this article, we’ll go over some of the best practices you can employ to keep yourself and your website protected. Continue reading –>
Team Member Profile: Marco Ponce Updated on January 23, 2024 by InMotion Hosting Hometown: Los Angeles, CA Position: Marketing Technologist Been with InMotion Hosting since: September 2014 How did you get started in the web hosting field? Before working at InMotion Hosting I was a freelancer who procured hosting for web design and marketing clients, as well as for previous employers and for myself. Most products ranged from shared hosting, to dedicated hosting. Continue reading –>
WordCamp Baltimore 2015 Updated on January 23, 2024 by InMotion Hosting WordCamp Baltimore was my first traveling foray into the world of WordPress enthusiast user groups. I’ve been to many conventions and helped to host user groups, but WordCamps are in a class all their own. WordCamps are held worldwide and can vary from a small group of people to a large group numbering in the thousands. This Baltimore trip was more in the size of a smaller group but it was still a great event to attend. It was the first opportunity for the Community Support team to travel together as well. Our group of six included a member of our sales team (Danny), and most of the Community Support team from Virginia Beach – John Paul, Scott, Tim Sisson (Tim S.), Tim Elsass (Tim L.) and myself. Our manager, Tim S., was the chauffeur for the trip graciously putting up with a bunch of restless guys in the five hour trip there and back. Continue reading –>
15 Steps to Grow Your Business Online Updated on January 23, 2024 by InMotion Hosting You started your very own business; congratulations! Now that you’re a business owner, have you ever wondered about the possibilities for advancing your business online? This article will walk you through the essentials necessary to growing your business online. Continue reading –>
Team Member Profile: Tony Klepper Updated on January 23, 2024 by InMotion Hosting Hometown: Oklahoma City, OK Position: Manager: Training & Quality Assurance Been with InMotion Hosting since: May 2010 How did you get started in the web hosting field? Surprisingly, I didn’t go to school to learn about computers or technology. I actually went to school to be a pastor. I had created a few websites and played around with Linux at home, but nothing on a professional level. InMotion allowed me my first opportunity in the web hosting field. I started out in Tier 1 Technical Support, and quickly moved to Tier 2-C. There I became the Team Lead, and soon moved to the Training Department. Since being hired at InMotion from 2010, I have learned something new every single day; and I love it! Continue reading –>
