A phrase recently getting a lot of attention in the WordPress world is “WordPress optimized hosting.” But what exactly is it and what does it entail for those who are looking to take their WordPress website to the next level?
Essentially, an optimized hosting solution takes advantage of the fact that WordPress has become such an industry standard for many users and it is now possible to make sure that certain processes are automatically taken care of on “the back end”. What makes an optimized plan worth the extra money? Let’s look at some of these options and how they can best benefit your particular website.
For those unfamiliar with website development, it might not be immediately obvious just how important web speed can be. If a customer visits a site and it takes more than two or three seconds to load, then they might move on to another website that can accommodate their needs. Sadly, often they’ll never return again.
This is a significant problem with WordPress websites that can sometimes get bogged down with plugins that are causing everything to run slowly. WordPress optimized hosting uses a specially enhanced caching system allowing content to be pushed out much faster than non-optimized sites. This brings speed and increased performance. Another area that often slows down computers is images that are too large; used as a background or centerpiece of the site’s layout.
Optimized WordPress sites use tools to automatically adjust the file size of these images without losing resolution or causing pixelation. In doing this, it enhances the speed of the website and improves the customer experience.
Some of the WordPress control panels can be especially “busy” and lack the user-friendly interfaces that make other platforms favorable. But an optimized hosting plan gives you access to a simplified control panel that allows you to do many things such as backups, and updates all with the push of a button.
Obviously, you want your website to be safe and secure so that your visitors want to come back again and again. This is why a secure website, that is regularly monitored and patched, is essential. If you earn the reputation of being a malware infected site, you will be moved down on search engines until you all but disappear off the map.
With optimized hosting, security updates are handled automatically with firewalls being properly configured to keep your website safe and operating smoothly. In addition, the optimized hosting plan can assist in setting up your SSL (Secure Sockets Layer) certificate to add a layer of encryption that is essential if you are planning to run any kind of eCommerce site handling financial transactions.
WordPress with InMotion Hosting
If you are looking to set your business apart and breathe easy about the maintenance and security of your website, then a WordPress optimized hosting plan may be the best bet for your company. By giving you additional tools to handle all of your customization needs, you will increase the speed of your website, while still keeping it secure and looking professional – with minimal administrative needs for the site owner.