SEO

Structured data is an important part of how search engines crawl your website. Think of it as a way to organize some of the information on your site to make it easier for search engines to understand.

If you are a small business owner, it can be difficult to learn everything there is to know about SEO, and to actually find the time to apply it to your website and online presence. There are a lot of options out there when it comes to paid SEO services, and making the right choice depends heavily on your needs and your goals.

You’ve probably already heard that keywords are an important area of focus for your website in terms of getting the visibility online that you want. But when it comes to choosing the right terms for your business, we can help guide you to finding the right choices.

The content on your website plays a huge role in SEO. In fact, it’s one of the most accessible ways to work on your website in terms of search engine optimization, and there are many aspects of your content strategy to consider. Today we’re going to break down some areas of content that can affect SEO, and how to leverage them for your website success.

A great content management system (CMS), over 1 million users globally have used Drupal to build powerful websites on the Internet. However, to maximize the search engine optimization (SEO) of a website built with a CMS like Drupal, you must configure the site with the proper settings. Let’s look at the basic steps you should take to optimize a fresh install of Drupal.

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Some keys to business success are timeless. The customer is always right. You should build solutions, not products. The best advertising doesn’t feel like advertising. Here are the top 6 Keyword Research Mistakes site owners make when implementing a search engine marketing strategy.

Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.

Google’s ‘Mobilegeddon’: What You Need to Know for April 2015 

Google’s primary purpose is to help you find what you’re looking for. It’s a simple enough business model, and they’ve done a great job sticking to their bread and butter throughout their ascent to the goliath of the internet as well as the highest-trafficked website in the world. And now, with the proliferation of mobile devices as an everyday necessity for the average consumer comes the truth that most of the internet and all its applications are being accessed increasingly by mobile devices and tablets.

Does a Security Certificate Equal a Rankings Boost?

Back in March 2014, Matt Cutts, Google’s head of Webspam, said he personally wanted SSL to be a ranking factor. Well, that time has come – and probably quicker than most people expected. Well… somewhat. As of now, adding an SSL 2048-bit key certificate will only provide a minor boost to your site.  In fact, Google says it affects “fewer than 1% of global queries” and does not carry as much weight as “other signals such as high-quality content” which only goes to show you, as always, content is king.

Search engine optimization.  We talk about it a lot here, as most hosting companies do, because it is daunting and shrouded in mystery.  Literally, that’s not one of my usual exaggerations for comedic effect.  Google, as an example due to its popularity and nearness to taking over the world, keeps its algorithm a secret.  Like government agency secret; probably not “If I tell you, I’d have to kill you” secret, but pretty close. Continue reading –>

I love to write, so for me, developing content for websites is easy.  As a matter of fact, I do it here at InMotion for some of our clients.

However, that experience has taught me that not everyone has the ability to sit down and put words to thoughts.  There’s nothing wrong with that, you know your business, if you’re a plumber, you know plumbing.  I’m a writer, so I know writing. Continue reading –>

We love search engine optimization. Sometimes it can get a bad reputation because so many people see it as cheating the system. However, honest, content-based search engine optimization guarantees your website will get noticed by the audience best matched with your business. So, that’s what we focus on and what we advise, honest SEO.