When you started an eCommerce website, you may have expected massive results right off the bat.
Unfortunately, nothing happens overnight – especially when it comes to attracting visitors and making sales. That takes a lot of hard work.
Luckily, the right website builder and hosting company can help make the process a lot easier.
In this article, we’re going to talk about ways you can use your website builder to optimize your website and generate more sales fairly quickly. We work on eCommerce websites daily and we have a few tricks up our sleeves. Let’s jump right in!
Understand and Use SEO
SEO stands for Search Engine Optimization. It’s the process of using a proven set of tips and tricks to increase your ranking in search engine results, thereby drawing in more visitors and (hopefully) increasing leads and sales.
Using (or not using) SEO can make or break your business, so it’s critical that you stay on top of it at all times.
Every week, you should check to make sure you’re still using the appropriate keywords, you don’t have any dead links, your site speed is up to par, and so on. Unfortunately, it can be a time-consuming and tedious process.
Luckily, many website builder and hosting options, like WordPress Hosting, come with SEO tools already installed that will do most of the work for you. WordPress Hosting comes with the SEO Plugin for WordPress – a plugin that analyzes your content in real-time, constantly making recommendations on what you can improve.
Keep Your Homepage Simple
If you’re going to highlight products and services on your homepage, keep it simple and stick to just one (your biggest seller or most popular product). Many people assume that putting as many products as possible on a page, and offering visitors more variety, will result in more sales. Studies show, however, that the opposite is true: highlighting just one item and using more text to describe it gets better results.
Optimize Website Load Speeds
Fact: in order to sell your products, you need visitors. In order to get visitors, you need a site that’s fast and easy to use. How fast? Well, most web users expect a site to load in two seconds or less.
That means that if they come to your website and it takes more than two seconds to load, they’re going to bounce and head somewhere else.
Many eCommerce sites, however, include a lot of large photos, videos and other media that might slow download times. So, what can you do to speed things up?
Try an optimization plugin like WP Rocket that will minify scripts, pre-load cache, lazy load images, and more.
Optimize for Mobile
Take a look around you right now. How many people do you see using a smartphone or other mobile device? How many of those people do you think are looking at an eCommerce site? Probably at least a few. According to Mobile Commerce Statistics and Trends, around 1.6 billion people globally use their mobile devices to shop online.
The same principles that apply to a mobile device also apply on a desktop computer: your site should look great, be fast, and easy-to-use. The best websites automatically adjust to various screen sizes and are intuitive and easy-to-navigate no matter how the user is viewing them.
All of the themes with WordPress Hosting are optimized for mobile right out of the box and you can even enter mobile editing view, where you can make changes based on specific devices.
Get a Great Website Builder and Hosting
The above are only a few of the things you can do to increase traffic to your website and increase sales.
If you’d like more in-depth advice on how you can optimize your website, please contact our knowledgeable service team. Our focus is always on helping you increase sales and gain a positive return on investment. A Website Builder with Hosting could be just what you need to increase your bottom line this year.