How Server Speed Shapes Your Conversion Rate: What Hosting Performance Means for Your Business Updated on December 18, 2025 by Sam Page Server speed and conversions are directly linked: slow servers kill momentum, trust, and sales. Even small delays cost real revenue, especially on mobile. Modern infrastructure like NVMe storage, optimized server software, and layered caching creates the speed your funnel depends on. When hosting is fast, every part of your site performs better. When it’s slow, everything suffers. Upgrade hosting, remove bottlenecks, and conversions rise. Speed is one of the first places to look when improving conversions. You might adjust your CTA, rewrite your headline, or update the layout, but if your pages take too long to load, those improvements never matter. Users leave before they see them. Continue reading –>
Bare Metal Servers vs. Hypervisors Updated on December 18, 2025 by Carrie Smaha Bare metal servers and hypervisors are not competing technologies. A bare metal server is physical hardware; a hypervisor is software that creates virtual machines on that hardware. Understanding this distinction helps you decide whether to run workloads directly on dedicated hardware or add a virtualization layer. Continue reading –>
Marketing Agency Cyber Security: Protecting Client Sites At Scale Updated on December 16, 2025 by Sam Page Digital marketing moves fast, and that pace makes security easy to overlook. Yet every campaign relies on stable sites, intact analytics, and protected client data. A strong approach to cyber security in digital marketing helps agencies work confidently as they launch new campaigns, add integrations, and manage high-traffic moments. When security becomes part of your everyday workflow, you safeguard client trust and keep your marketing performance on track. When you manage multiple client sites as a marketing agency, you carry more security risk than a typical site owner. Campaign microsites, landing pages, lead-gen forms, and tracking scripts all expand your attack surface. Continue reading –>
Hosting Decision Matrix for Digital Marketing Agencies Updated on December 12, 2025 by BradM A hosting decision matrix helps digital marketing agencies make clearer, more confident hosting choices by turning subjective comparisons into a structured scoring process. When you evaluate performance, security, scalability, support, and cost through weighted criteria, the right solution becomes obvious. This framework removes guesswork, aligns teams, and creates decisions you can defend during client reviews or planning cycles. With a hosting decision matrix, you choose environments that actually support campaign performance and long-term client growth. Digital marketing agencies face unique hosting challenges. You manage multiple client sites with varying performance requirements, integrate complex marketing tools, and need hosting that scales with campaign demands. Each hosting decision affects client campaign performance, site speed, security, and your bottom line. Continue reading –>
2025 Year in Review – InMotion Hosting Posted on December 12, 2025 by Carrie Smaha As we close out 2025, the InMotion Hosting team is proud to reflect on a year defined by innovation, community engagement, and a continued commitment to helping businesses succeed online. From major product launches to industry recognition and WordPress community involvement, this year marked significant milestones across every area of our business. Continue reading –>
Digital Marketing Agency Operations Guide: How Hosting and Client Retention Align Updated on December 12, 2025 by Jennifer Fan High performing digital marketing agency operations rely on more than sharp creative and smart targeting. Your hosting stack quietly drives every result you deliver. Fast, stable hosting keeps landing pages loading instantly, protects campaign data, strengthens Quality Scores, and prevents wasted ad spend during peak traffic. When your team works from unified, reliable infrastructure, campaigns launch smoothly, reporting stays accurate, and clients see consistent ROI gains. Strong hosting does more than support your agency. It accelerates how you grow. Operating a digital marketing agency looks straightforward from the outside. You launch campaigns, drive traffic, generate leads, report results. Inside your agency, though, things feel more complicated. You’re managing campaign timelines, optimizing landing pages, tracking conversions, and trying to avoid performance issues that tank your clients’ Quality Scores or SEO rankings. Continue reading –>
What is cPanel? A Beginner’s Guide Updated on December 16, 2025 by Jennifer Fan cPanel transforms complex server management into a seamless experience that anyone can master. This powerful Linux-based dashboard puts complete control of your hosting at your fingertips. Emails, domains, files, and databases are clicks away, with no command lines. Whether you’re a small business owner launching your first website or a developer juggling multiple client projects, InMotion Hosting’s cPanel integration delivers the perfect blend of simplicity and robust functionality across all hosting plans. Often referred to as “control panel,” cPanel is an interface for customizing and making changes to your hosting account with InMotion Hosting. It is a Linux-based control panel that provides users with a dashboard that allows them to manage a range of elements on their site. Continue reading –>
State of the Word 2025: WordPress AI Strategy and the Future of the Open Web Updated on December 9, 2025 by Carrie Smaha On December 2, 2025, I joined approximately 45 WordPress community members at the top of San Francisco’s Salesforce Tower for one of the most exclusive events in WordPress history. State of the Word 2025 was invite-only, held at an undisclosed location, and delivered something the project had never attempted before: a live on-stage release of WordPress 6.9. Continue reading –>
Zero Trust Architecture: A Practical Guide for Hosted Environments and Growing Digital Teams Updated on December 8, 2025 by Derrell Zero Trust Architecture flips the old “trusted network” mindset on its head. Instead of assuming your hosting environment is safe, Zero Trust treats every user, device, plugin, API call, and service as untrusted until proven otherwise. When paired with strong hosting fundamentals it gives you a practical path to lock down WordPress, secure microservices, and protect tools like Discord without slowing down your site or frustrating your team. It’s a smarter, modern way to defend your business as it grows. Zero Trust Architecture is everywhere in security conversations today, yet it remains widely misunderstood. Cloud platforms advertise it, vendors claim to enable it, and tools label themselves Zero Trust-ready. But when teams try applying it to real environments like hosted websites or SaaS products, the details get confusing fast. Continue reading –>
Core Web Vitals: How Google Measures Your Site’s User Experience Updated on December 8, 2025 by Carrie Smaha Google Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of a web page. These metrics directly influence Google Search rankings and serve as a benchmark for how visitors perceive your website’s performance. Continue reading –>
Why Switch to NVMe Hosting? Updated on December 8, 2025 by Jennifer Fan As website traffic and data volumes continue to grow, website owners need hosting solutions that can keep up. This is where NVMe hosting makes a real difference. Whether you have a Shared Hosting account, or a VPS Server, NVMe servers provide faster digital storage, less latency, better uptime, and superior performance. However, some Linux server hosting users may be hesitant due to concerns about price and return on investment (ROI). Continue reading –>
Essential Reseller Hosting Tools: Resources You Need to Build a Scalable Hosting Brand Updated on December 8, 2025 by Carrie Smaha Running a reseller hosting brand means keeping every site fast, secure, and supported. This guide explains the essential tools that help you manage clients with confidence as your business grows. You learn how billing automation, uptime monitoring, security scanning, documentation, and communication platforms work together to create a smooth and reliable experience. The result is a toolkit that helps you stay ahead of issues, save time, and build long-term trust with every customer. Running a reseller hosting business means building a brand that customers depend on for performance, reliability, and support. You’re not just providing web hosting. You’re helping clients protect their online presence, keep their businesses running, and build trust with their audiences. Continue reading –>
Reseller Hosting Customer Support: DIY vs White Label Updated on December 8, 2025 by Derrell Reseller hosting customer support plays a major role in your business success. Whether you manage support yourself, rely on white label service, or use a hybrid model, the way you handle customer issues defines your brand. This guide compares each approach to help you choose the best strategy for growth, scalability, and client satisfaction. Learn how the right customer service model builds trust and keeps your hosting business running smoothly. In reseller hosting, customer support quality often determines whether clients stay loyal or move elsewhere. While hosting infrastructure, pricing, and performance all matter, what clients remember most is how quickly and confidently their problems get resolved when something goes wrong, a site outage, an SSL issue, or a billing error. Continue reading –>
Lovable Acquires Molnett: What AI Code Generation Means for Software Deployment Posted on November 28, 2025 by Carrie Smaha A Swedish startup valued at nearly $6 billion just acquired a cloud hosting platform. This is not a random expansion. It is the clearest signal yet that AI-powered software creation is ready to reshape how applications move from idea to production. Continue reading –>
Is Reseller Hosting Profitable? How to Build a Sustainable Hosting Business in 2026 Updated on November 26, 2025 by Jennifer Fan Reseller hosting is profitable when you treat it like a business, not a side hustle. By reselling hosting under your own brand, you can build predictable monthly revenue, strengthen client relationships, and scale with automation tools like cPanel and WHMCS. The key to profitability lies in bundling services, retaining clients, and partnering with a provider that delivers NVMe-powered performance and real human support. With the right foundation, reseller hosting can grow from an extra income stream into a sustainable business. In a world where at least 73% of even small businesses rely on a website, more professionals are asking a simple question: Is reseller hosting profitable? The short answer is yes, when you treat it like a business. Reseller hosting gives you the power to buy hosting resources wholesale, repackage them under your own brand, and sell them for recurring monthly income. Whether you’re a web designer, agency owner, or freelancer, it’s a proven way to create predictable revenue while strengthening client relationships. Continue reading –>
