Business

Entrepreneurship, despite the recovering economy, is a booming industry. Small businesses are, and continue to be, the backbone of the economy. With that, we wanted to give a shout out to all of our customers, friends, and family that are either thriving or aspiring to become entrepreneurs. Continue reading –>

The inevitable slow-down that is often associated with the summer months is upon us. School is out, the heat is in full swing, and summer vacations are on everyone’s mind. The high temperatures of the summer months may leave you with low energy levels at the office as you fantasize about relaxing at the beach, kicking back and sipping on a mai tai, and wanting to be anywhere but the work place. Don’t let the summer daze bog you down! Use this time to be productive both in and out of the office.

The key to developing a profitable company is a growing customer base interested in purchasing your goods or services. In order to build this demand, it is critical to create a process for scouting and developing new clientele. Building your customer base will take time and effort but the important part is to focus on finding out who your target audience is, where to find them, and how to captivate them.

4 Things We Learned at the 5th Annual Small Business Week Event sponsored by Constant Contact

InMotion Hosting attended the 5^th Annual Small Business Week put on by Constant Contact at Pasadena City College on May 13^th, 2015. The event was organized by the Small Business Administration (SBA) with the Small Business Development Center (SBDC) as a primary sponsor. Continue reading –>

Making Small Business a Reality

As a small business owner, you wear many hats during the initial phases of selling your product or service. You need to get a lot done but may not have the time or even the skill sets. You need to design a flier, but you don’t how to use Photoshop. Or you need to file state, local and federal taxes but you have no clue about accounting. You have figure it out as you go along. It’s daunting to say the least.

Core Values: What are they and why are they important for your business?

At the foundation of every business are the core values that develop the brand, culture, and vision of the company. These values serve as a framework for your company’s identity and a tool to set you apart from everyone else. To provide a consistent and focused work environment, it’s critical that the values you establish be strong, long-lasting, and integrated into every aspect of your company.

Staying productive is one of the most challenging things we face in our daily lives. Whether working or taking care of things at home, we are busier than ever. And while it may seem that every day a new tool is developed to help make our lives easier, sometimes these tools serve as more of a distraction than an aid. So let’s cast all distractions aside and commit to being more productive. Here is a list of 9 things to help you do just that.

As the final sentences of 2014 are being written, many are beginning to plan and outline the 2015 chapter of their book. The new year presents a clean slate, an opportunity to turn the page and change the narrative. While most resolutions include ramping up gym attendance, cutting back on the lattes and spending less time binge-watching Netflix, some people are looking to kick start, refine or expand their new businesses. While we can’t run next to you on the treadmill or monitor your caloric intake, we can give you a couple of recommendations on how to make sure the next chapter in your business’ story doesn’t become its epilogue. Below are 5 New Year’s resolutions for the aspiring entrepreneur. Continue reading –>

When it comes to your online business, having the right copy is as important as the products themselves. Having poor messaging can turn potential customers away from your business for good. So how do you know if you have the right messaging? Take a look at your website and then ask yourself these questions:

Understanding your target audience and customer base is the most important component in formulating effective marketing campaigns and communications. While understanding the value of your product to your prospects is the first step to increasing conversions, a lack of knowledge of your customers’ tendencies and pain points will sabotage your efforts. Continue reading –>

The majority of our customers at InMotion Hosting are small companies or startups with a strong vision and desire to build a solid foundation to grow their business on. Like many of our customers, InMotion Hosting started off small and worked its way up to be the successful company it is today. What every company should try to keep in mind is how they first started off and what specifically accelerated their initial growth spurt. What’s most amazing about a lot of startups is how quickly they are able to get things done, how well they stay focused, and how they maintain the passion and motivation that drive it all. That is the envy of most major companies today. Continue reading –>