A landing page for WordPress is more than a great image or some thought-provoking text. It’s the first thing that a viewer will see when they get to your site. The old adage about first impressions does apply. We will focus on 5 basic tenets that will help to create killer landing pages.
1. Plan the Content You Put on Your Landing Page
Before you put together content for your landing page, you should plan everything that you intend to provide on the page. Give it some serious thought because your website not only displays your product/service, it also represents you and your brand. Remember that you are putting content on the page that meets several criteria:
- What are the goals of your website?
- Do the text and media on your website represent your company and your ideals?
- Does your content meet your audience’s needs?
- Is your content professional, concise, and aesthetic?
2. Does your Message Meet your Customer’s Needs?
Following your goals, when you create the text- also known as copy– you need to make sure that it matches your stated goals. Your copy should also be in tune with your company ideals. Don’t go overboard on your text, though. Keep your text simple and make sure your message maintains your company identity.
For example, if your company sells beach umbrellas with company values of great customer service and value, then your copy should describe your umbrellas and provide a positive view of your product. A competitive price point, a good image or video, and information for your customer service should all reinforce the values that you’re trying to present to your existing and potential customers.
3. Keep it Simple
It sounds simple, but keeping your text to a minimum may take more time than you think. Being concise while providing sufficient information is an art form. Also, keep the technical jargon to a minimum. Some people like “tech talk” but if you’re trying to reach a broader audience, you’ll want to avoid having too much industry-specific jargon on your site. There are always exceptions to the rule, so the best thing is to make sure that you’re matching your copy with your specific customer persona.
Explaining or describing your product or service in just a few words can be tough. Write it down, then try re-writing your copy to remove any excess words. If you find yourself having a difficult time, reach out to a friend who may have more experience at writing. There are also tools you can try like Hemingway. The Hemingway Editor is a tool that helps to simplify your text to make it easier to read.
Your final copy for your website should be easy to read and not turn away potential viewers or customers.
4. Keep it Professional
Professionalism for the content on your website doesn’t necessarily mean perfection. It means that you’re not creating sloppy content or a poor representation of your product or your brand. Images should focus on your product or service and represent you in a good light. Don’t make it hard for someone to figure out. If you’re making people puzzle about the images and text that are on your website, then you’re wasting their time, and they will leave instead of showing interest.
You can always create content and then test it to make sure that people are viewing it the way you want them to view it. If needed, hire a professional web designer to help you create content that will keep your customers coming back.
5. Motivate Your Viewers to the Next Step
This last step is often called a Call to Action (CTA). Keep in mind that for most people, your website is the first thing that people see representing your product or service. After you get them excited about your product or service, you give them a suggestion and a link. Your suggestion could be an action like, “Purchase now!” Or, you may direct them to a particular page with a suggestion like, “To see our various product lines, please click here.” It’s very important to keep your visitor on your website using a CTA. This brings them to another part of your website where they could learn more about your product/service or convert to become a customer!
We hope that these 5 tips for creating landing pages are helpful! Remember that you’re making a first impression with your landing page! With a little planning, you’ll be able to create a page that will immediately impact your viewers without confusing them, impress them with the media representing your products/services, and motivate them to take the next step in becoming a paying customer.