Introduction

Amacor Printz is a Canadian-based design shop that offers high quality silk screening, embroidery and digital heat transfers decoration services. Amacor Printz specializes in producing and applying designs and logos to garments by leveraging state-of-the-art decoration technologies.

The Challenge

Before transitioning to InMotion’s self-managed WordPress servers, Amacor Printz’s website performance was suboptimal, with a mobile performance score of 60 (out of 100) and a speed index of 11.3 seconds. Such sluggish performance impacted the user experience negatively, affecting both their reputation and conversion rates.

The Solution

Decision to Choose InMotion Hosting

Amacor Printz set out on a thorough exploration of hosting solutions, seeking a partner that could enhance their WooCommerce site’s performance significantly. After evaluating several options and considering factors such as technology, support, and scalability, they chose InMotion Hosting for its custom-built WordPress servers and expertise in WordPress performance optimization.

Amacor Printz is hosted on a UltraStack 6GB RAM plan with 6 vCPU Cores, 200GB NVMe SSD Storage, 4TB Bandwidth, and Redis.

Implementing the Performance Audit

InMotion Hosting commenced with a comprehensive WordPress Performance Audit, starting with the homepage to establish a performance benchmark. The process involved:

1. Establishing a Performance Baseline: Using Lighthouse in Chrome, a mobile test revealed the initial performance scores, guiding the optimization strategy.
2. Identifying Performance Opportunities: Initial testing highlighted significant delays in page rendering, uncovering numerous opportunities for speed enhancement.
3. Optimizing with W3 Total Cache Plugin: By installing and configuring the W3 Total Cache plugin, the team leveraged various settings like page caching, minify, browser cache, and WebP conversion to enhance speed and user experience.
4. Reducing Network Requests: A detailed analysis of network requests led to a drastic reduction in the number of requests and the total size of data transferred, improving load times significantly.
5. Customizing Page Load Strategies: By auditing the necessity of scripts and styles on different pages and utilizing conditional arguments, unnecessary assets were removed from non-eCommerce pages, streamlining the user experience.

Grouping Pages for Optimized Performance

Understanding the distinct needs of different page types, InMotion Hosting categorized the pages into these groups: informational, form submission, product categories, and dynamic pages. This approach allowed for tailored optimizations, ensuring an optimal balance between functionality and performance.

The Results

The collaborative efforts of Amacor Printz and InMotion Hosting resulted in a staggering 153% increase in website performance. Post-optimization, the mobile performance score soared to 92, and the speed index reduced to 3.1 seconds on mobile and 0.7 seconds on desktop. The GTMetrix scores for both Canada and San Antonio, TX reached near-perfect ratings, underscoring the substantial improvement in site speed and efficiency.

Amacor Printz’s case is a testament to the transformative impact of InMotion Hosting’s purpose-built servers for improving website performance. Businesses experiencing similar challenges are encouraged to reach out to InMotion Hosting to unlock the full potential of their online presence.